Here are some tips on how to create a shortlist of influencers you’d like to collaborate with from the potential ones.
When you approach influencers, you might like to ask them for further information about their audience demographics, posting rates and time frames. Many influencers and bloggers have a media kit which will list their platform statistics and perhaps their fees.
Audience demographics can differ depending on the platform. By platform, I’m talking about website, Facebook, Instagram, Twitter, Pinterest, YouTube and email newsletter subscribers etc. Some influencers specialise in one or two platforms, bigger ones may cover several platforms.
You can run a report on all of these platforms to show audience gender, age groups, location, and interests.
An influencer may include a breakdown of their audience demographics in their media kit. You could also ask for a screenshot of their Google Analytics account (used to measure statistics and traffic) if they have a website.
The media kit may contain a breakdown of posting rates. These are a starting point, and some people are happy to negotiate their fees. The minimum cost to hire an influencer or blogger is AUS$75 – this is to cover time and admin costs. If you require a specialist skill like professional standard photography or videography and editing this may be higher.
Influencers receive invitations from various sources, so try to email your invitations a few weeks in advance. If you’re holding a launch or media event, you may like to send the invite out using Eventbrite or a plugin with your email newsletter as a way to collect RSVPs.
Some people may have a waiting period of a week to several months. Bare in mind being an influencer is a hobby for most people, so they may wait to reply to your emails on the weekend or after hours.