Seven tech tools to help you achieve your content marketing goals.
When a business commits resources – time, money, people and technology – to content marketing, it’s much more likely to achieve greater business success.
Content marketing revenue worldwide reached US$42.15 billion in 2019 – a 14.4 per cent increase from 2018 – so it’s no surprise that the tech world is taking note and launching new tools to make the job of content marketers easier and more efficient.
“The content marketing technology landscape is growing exponentially year on year. While a strong content strategy and skilled content marketers are key for execution, there’s a rising number of content marketing tech tools that are facilitating the creation of high-quality content and aiding audience growth,” says Sheree Mutton, Managing Director of content marketing agency Reeton Media.
“Content marketers have hundreds of tools at their disposal to help with everything from content ideation and creation, to the optimisation and promotion of content. Some have a subscription fee, while many others are free.”
So which tools are the best and will help you reach your content marketing goals for 2021?