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Agentforce Highlights: Our Four Favourite Things From Salesforce’s Sydney World Tour

Marie-Antoinette Issa by Marie-Antoinette Issa
3 March 2025
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Salesforce‘s Agentforce World Tour Sydney was packed with incredible experiences, expert sessions, and opportunities to dive into the future of AI and business innovation. From brainstorming with peers to indulging in sweet treats, here’s a fun roundup of the Agentforce highlights, and four of the coolest things we checked out at the event!

1. Braindates

If you’ve ever wished you could have a one-on-one with someone who’s really in the know, Braindates at Agentforce were your golden ticket. Imagine this: you log into the Braindate platform, see a topic that sparks your interest, and instantly connect with a fellow Trailblazer. The best part? You get to choose your conversation topics, and it’s all about peer-driven learning, solving challenges, and sharing expertise.

Braindates aren’t just about theory, though – they’re about making genuine connections. Whether you’re keen to brainstorm new ideas or solve tricky problems, these 30-minute conversations could supercharge your Salesforce journey. Plus, you’ll find a Braindate Lounge at the event where the magic happens, with a Learning Concierge to assist in setting up your next exciting chat. With no shortage of experts and thought leaders, this was the ultimate way to learn and network.

2. Build your own agent: DIY AI fun

Who doesn’t love a hands-on experience, especially when it involves creating your very own AI agent? The “campground” at Agentforce was where the magic truly happened. This sensory overload of interactive experiences offered live demos, consultations with Salesforce experts, and the chance to build an AI agent in less than 20 minutes – now that’s cool!

AI agents are pretty amazing, and understanding how they can help businesses is a game-changer. These agents, which can range from assistive (helping employees with tasks) to autonomous (responding to customer inquiries without human intervention), were a major focus. The coolest part? Attendees were taught how to build these agents using platforms like Agentforce. In a few easy steps, you could design an agent that learns from user interactions, automates tasks, and ultimately makes your life a whole lot easier. Plus, there were plenty of coffee breaks to fuel all that learning!

3. A sweet Gelato Messina story

What’s better than indulging in gelato while soaking up cutting-edge business insights? The Gelato Messina truck was a standout feature, offering the perfect combination of treats and thought-provoking conversations. But it wasn’t just about satisfying our sweet tooth. There was a huge takeaway from Gelato Messina’s case study that was truly inspiring.

The company’s growth from a single store in Darlinghurst to an international brand was a masterclass in scaling up with smart solutions. They shared how tools like Slack helped them communicate seamlessly and leverage tech for more meaningful customer relationships. It reminded everyone that tech isn’t just about efficiency – it’s about understanding your audience and connecting on a deeper level. Plus, the gelato? Absolutely top-notch.

4. Nedd Brockman. More than a mullet!

One of the highlights of the day was hearing from Aussie ultramarathoner Nedd Brockmann. From running across Australia to raising millions for the homeless, his journey is one of resilience and purpose. Nedd’s conversation with Sarah O’Carroll, Editor-in-Chief of Forbes Australia, was a masterclass in motivation and grit.

Nedd shared his three-prong mantra: Live, Give, and Get Uncomfortable. His small daily choices—like cold showers, avoiding takeaway coffee cups, and using the stairs—helped him build the mental toughness required to run 100km a day during his Australia-wide marathon. But the big takeaway? The “why” behind a goal won’t always get you through the tough times—it’s the “how” that counts. Sometimes, the key to success is committing to a decision and cutting off any other options. If you weren’t inspired to smash your own limits after hearing Nedd’s story, we’d be surprised!

Tags: salesforceAgentforce
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Marie-Antoinette Issa

Marie-Antoinette Issa

Marie-Antoinette Issa is the Beauty & Lifestyle Editor for Women Love Tech and The Carousel. She has worked across news and women's lifestyle magazines and websites including Cosmopolitan, Cleo, Madison, Concrete Playground, The Urban List and Daily Mail, I Quit Sugar and Huffington Post.

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