If you’ve ever wondered what Australians really get up to when no one’s watching… ask Alexa. Or better yet, look at what Alexa has been asked. Amazon has just revealed its annual list of Australia’s most-queried topics for the year — and the results of what Aussies most Ask Alexa in 2025 are a chaotic, extremely relatable peek into our collective brain. Spoiler: we’re still in our Taylor Swift era. And our K-pop era. And our “how long do you cook salmon?” era. We contain multitudes.
To start, Taylor Swift still owns us. For the second year in a row, she’s the number one most asked-about celebrity in the country. Aussies grilled Alexa on everything from her height to her net worth to who she’s dating — and, naturally, played her music on repeat. Honestly, is it even an Aussie household if “Alexa, play Love Story” isn’t yelled across the kitchen at least once a week?
But 2025 wasn’t all about country-crooning-first superstars. This was the year we collectively fell down the K-pop-meets-anime rabbit hole with KPop Demon Hunters, the fictional group from Netflix’s hit series. Not only did they infiltrate our screens, they took over our speakers. Tracks from the “virtual” band — including HUNTR/X’s Golden and Saja Boys’ Soda Pop — dominated the Amazon Music top ten. Australia’s own ROSÉ climbed even higher, landing the most-requested local artist title and securing the number one most-requested song overall with APT., her collaboration with Bruno Mars. Say what you will about 2025… the playlists were elite.
“Alexa has become a go-to for every type of question you can imagine,” says Kate Gooden, Country Manager for Amazon Alexa ANZ. “From Taylor Swift to footy scores to ‘how long do you cook an egg?’, Alexa has been there.” And judging by this year’s list, it’s true — our curiosities span from global pop culture to extremely practical life admin.
The Aussie love of local celebs also lead the charge. Steve Irwin topped the list of most-asked Aussies — because apparently we still can’t get enough of the icon. Even nearly two decades on. Nicole Kidman, Kylie Minogue, Chris Hemsworth and Robert Irwin followed closely behind. Musically, homegrown favourites were thriving too, with The Kid Laroi, Hilltop Hoods, John Farnham and Kylie all securing solid spots among the most-requested local artists.
Sports fans also kept Alexa busy — and AFL proved it still reigns supreme. The Collingwood Magpies were the most-asked-about team, followed by the Brisbane Lions, Geelong Cats, Adelaide Crows and Sydney Swans. Only one NRL team broke into the top ten: the Brisbane Broncos, a lone representative flying the league flag amongst a sea of footy questions. Meanwhile, global sporting heroes like Cristiano Ronaldo and Lionel Messi were among the most-asked celebrities overall — proving that football fever is alive and well.
Of course, Australians also used Alexa for the important stuff… like settling long-running dinner-table debates. “Is tomato a fruit or a vegetable?” “How big is the population of India?” “When is the King’s Birthday?” Or, a personal favourite: “How do you solve a Rubik’s Cube?” (If Alexa can teach you that, she deserves a raise.)
But the most charming category? The extremely wholesome everyday-life queries. Aussies leaned heavily on Alexa for cooking advice — the kind your nan would normally field.
“How long do you cook broccoli?”
“How long do you cook sweet potato?”
“How do you cook for just yourself?”
Then there were sleep-related panics, clearly typed at 2am:
“How to fall asleep?”
“How to fall asleep fast?”
And a huge rise in queries for Islamic prayer times, showing the diversity of the communities using Alexa every day.
Put it all together and you get a portrait of the Australian household in 2025: part pop-culture tragic, part foodie, part trivia nut, part sports obsessive, and part existential insomniac.
In other words — wonderfully, chaotically us.
So the next time you ask Alexa to play Taylor Swift for the twelfth time today, or help you figure out how long to roast salmon, just remember: you’re in excellent company. Millions of Aussies are doing the exact same thing.
(And yes, tomato is technically a fruit. Alexa checked.)
