Google Australia has dropped its annual Year in Search list — and it’s a snapshot of what truly captured our imaginations in 2025. Think big moments, bold personalities, viral trends… and yes, plenty of recipes.
Spot the trend: Melbourne artist George Rose has created a vibrant artwork featuring 23 of the year’s top searches — a colourful collage of the topics Aussies couldn’t stop Googling.
What Australia Searched For in 2025
Staying Informed
From Cyclone Alfred to the Australian Federal Election, Aussies hit search to stay across the headlines. Political heavyweights like Peter Dutton and Sussan Ley topped the charts, alongside global names like Charlie Kirk and Pope Leo.
A Nation of Sports Fans — Especially for Women’s Sport
Sport ruled once again, with surges in searches for the Women’s Cricket World Cup, India vs England, and tennis star Madison Keys. We turned to Google for scores, highlights, and the standout women reshaping sport.
Pop Culture, Please
Whether it was viral icons like Labubu, talk-show favourite Jimmy Kimmel, music from Kendrick Lamar, or binge-worthy shows such as Adolescence and KPop Demon Hunters, entertainment kept us glued to our screens — and our keyboards.
Our Comfort-Food Era
Recipes were back in a big way. Aussies searched for everything from nostalgic hot cross buns to the viral Dubai chocolate recipe, along with trending health hacks like the pink salt trick and Japanese mounjaro.
DIY Nation
We got hands-on this year — diving into car tuning, home improvement, making hair extensions, and even whipping up homemade lava lamps. Creativity was in our DNA.
Craving Clarity
We spent 2025 decoding internet culture, looking up the meanings behind “discog”, “claves”, and TikTok’s cryptic “what is 6 7”.
