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Advice On How To Modify Your Social Media In A Pandemic Like Coronavirus

Coronavirus

One of my Facebook groups were discussing how to handle and adjust their social media now a pandemic had been declared with the global spread of coronavirus. There were a number of different opinions, depending on the country and business. Here is some of the advice:

Social Media
  • Keep posting to social media as business as usual.
  • Don’t stop posting as anyone stuck at home will be bored and potentially looking at social media and surfing the web.
  • Avoid putting up lists of rules.  
  • Do not repost gossip articles or rumours from social media – always quote from the official source.
  • Avoid making jokes about the situation.
  • Use technology to your advantage – can you hold live video events, or allow your staff to work from home?
  • Cancelling any public events for the upcoming month – you may prefer to use the words ‘postponed’ or ‘rescheduled’ if that is a feasible possibility. Ensure you cancel events with as much notice as possible.
  • Analysts expect Google and Facebook to have a decline in advertising spend in travel, retail, consumer packed goods and entertainment over the next couple of months.
  • Travel bloggers are shifting to writing articles based around their own neighbour and city, or rewriting old posts to improve and update them.
  • Brick and mortar clients are seeing a dip in foot traffic, so consider offering alternative services – promote any free home delivery options or online shops as alternatives.
Social Media

Useful Resources:

The Australian Cyber Security Centre (ACSC) has produced some great advice to help businesses stay secure from cyber threats whilst managing a remote workforce: https://www.cyber.gov.au/news/cyber-security-essential-when-preparing-covid-19.

A Comprehensive List of Tips, Tools, and Examples for Event Organizers During the Coronavirus Outbreak: https://cmxhub.com/a-comprehensive-list-of-tips-tools-and-examples-for-event-organizers-during-the-coronavirus-outbreak/

BBC – Coronavirus:
https://www.bbc.com/news/health-51358459

World Health Organisation – Getting your workplace ready for COVID-19:
https://www.who.int/docs/default-source/coronaviruse/getting-workplace-ready-for-covid-19.pdf

How are you adjusting your social media strategy to deal with the current pandemic?

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Written by Emma Crameri

I am a Brisbane-based freelance technical reviewer and writer. I have experience working in ICT, online education and digital marketing. I can turn your ideas into engaging and shareable online content. I'm an early adopter with both Android and Apple devices. I'm also the Editor of the Brisbanista website.

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  1. Thank you for this advice how to modify your social media in a pandemic like coronavirus i will share this to my site thank you again for this post

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