One of my Facebook groups were discussing how to handle and adjust their social media now a pandemic had been declared with the global spread of coronavirus. There were a number of different opinions, depending on the country and business. Here is some of the advice:
- Keep posting to social media as business as usual.
- Don’t stop posting as anyone stuck at home will be bored and potentially looking at social media and surfing the web.
- Avoid putting up lists of rules.
- Do not repost gossip articles or rumours from social media – always quote from the official source.
- Avoid making jokes about the situation.
- Use technology to your advantage – can you hold live video events, or allow your staff to work from home?
- Cancelling any public events for the upcoming month – you may prefer to use the words ‘postponed’ or ‘rescheduled’ if that is a feasible possibility. Ensure you cancel events with as much notice as possible.
- Analysts expect Google and Facebook to have a decline in advertising spend in travel, retail, consumer packed goods and entertainment over the next couple of months.
- Travel bloggers are shifting to writing articles based around their own neighbour and city, or rewriting old posts to improve and update them.
- Brick and mortar clients are seeing a dip in foot traffic, so consider offering alternative services – promote any free home delivery options or online shops as alternatives.
The Australian Cyber Security Centre (ACSC) has produced some great advice to help businesses stay secure from cyber threats whilst managing a remote workforce: https://www.cyber.gov.au/news/cyber-security-essential-when-preparing-covid-19.
A Comprehensive List of Tips, Tools, and Examples for Event Organizers During the Coronavirus Outbreak: https://cmxhub.com/a-comprehensive-list-of-tips-tools-and-examples-for-event-organizers-during-the-coronavirus-outbreak/
BBC – Coronavirus:
World Health Organisation – Getting your workplace ready for COVID-19:
How are you adjusting your social media strategy to deal with the current pandemic?