Here is Amazon’s top shopping trends and top selling items from its 2018 Consumer Trends Report.
- Amazon grew the selection available on the store fivefold since launch to nearly 100 million products across 29 categories
- For the first time Amazon has announced the number of Australian sellers reaching customers on Amazon.com.au which totals almost 10,000
- The year has seen a number of other big milestones including the arrival of Alexa and the launch of Fulfillment by Amazon in February, the launch of the Global Store in May, the launch of Prime in June and their first-ever Australian Black Friday sale event
Australian customers showed a love for gaming in 2018, with more Australians buying Nintendo products than any other brand.
Top 10 most popular video games from Amazon Australia in 2018
- Red Dead Redemption II
- The Legend of Zelda: Breath of The Wild
- FIFA 18 PS4
- Mario Kart 8 Deluxe
- Marvel’s Spider-Man (PlayStation 4)
- Super Mario Odyssey
- God of War
- Super Smash Bros. Ultimate (Nintendo Switch)
- CALL OF DUTY: WW2 PS4
- FIFA 18 XBOX ONE
Across other categories, storage is also important to Aussies, with portable hard drives appearing twice in the Top 10 PC Products.
Our desire to watch our favourite costumed crusaders’ escapades only seems to be influenced by a desire to see them play out in higher resolution. That explains why half our best-selling Blu-rays are superhero blockbusters, and why most of these have been purchased in 4K Ultra HD.
- Christopher Nolan Collection (4K Ultra HD + Blu-ray)
- Black Panther (4K Ultra HD + Blu-ray)
- Star Wars: The Last Jedi (4K Ultra HD + Blu-ray + Bonus)
- Avengers: Infinity War (4K Ultra HD + Blu-ray)
- Blue Planet II (4K Ultra HD)
- Deadpool 2 (Blu-ray)
- Thor: Ragnarok (4K Ultra HD + Blu-ray)
- The Lord of the Rings: Trilogy (Extended Editions) (Blu-ray)
- Ready Player One BD (4K Ultra HD)
- The Dark Knight (4K Ultra HD)
Three key trends
- Nostalgia and Embracing Your Inner Child
Nostalgia has emerged as a key trend from the past year, with Aussies encouraging their inner child to flourish through retro games, clothes, toys, and characters. Think Nintendo classic consoles, Mario Cart, LEGO, monopoly, Connect 4 and Operation.
- The Self-Care Nation (Wellness, Fashion and Beauty)
Our obsession with health and wellness has resulted in some interesting sub-trends – wearable tech like Garmin and FitBit products making up almost half of our top 10 best-sellers in electronics.
- The Rise of the Fur Baby
Us Aussies are some of the most devoted pet owners on the planet – about 62 per cent of Australian households own a pet and we’re increasingly spending more and more on our adopted family members. Aussies spend more than $12.2 billion on pet products and services annually and an estimated $490 million on pet insurance.