You have to admit this is a red hot idea.
If you buy a red iPhone 8 and iPhone 8 Plus RED Special Edition, the new generation of iPhone, the proceeds will help provide testing, counselling and treatment for tens of millions of people living with HIV/AIDS.
Both phones sport a stunning colour finish, glass enclosure, now in red, with a matching aluminium band and a sleek black front. The special edition RED iPhone is available now to order online in select countries and regions.
Apple also introduced a new RED iPhone X Leather Folio. Crafted from specially tanned and finished European leather for a luxurious look and feel, the new folio joins other RED devices and accessories available for customers to purchase.
A portion of proceeds for all RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.
Since partnering with in 2006, Apple has donated more than USD$160 million to the Global Fund, serving as the organisation’s largest corporate donor.
“This special edition RED iPhone features a stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing.
“iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support with this bold new iPhone and hope customers think it is as special as we do.”
What are the special features of the iPhone 8 and iPhone 8 Plus?
It features a glass and aluminium design made with the most durable glass ever in a smartphone, Retina HD display, A11 Bionic chip and is designed for the ultimate augmented reality experience.
The world’s most popular camera is even better and wireless charging brings a powerful capability to iPhone. iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth of field effect in five different lighting styles.
Pricing & Availability
• iPhone 8 and iPhone 8 Plus RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of RRP A$1079 inc. GST from Apple.com/au, the Apple Store® app and Apple Stores, and is also available through Apple Authorised Resellers and select carriers (prices may vary).
The special edition RED iPhone joins iPhone 8 finishes in space grey, silver and gold.
• The new RED iPhone X Leather Folio RRP A$145 inc. GST