Apple is offering new ways for customers to support (RED) in its mission to create an AIDS-free generation.
As the world’s largest corporate contributor to the Global Fund, Apple has marked its 10th anniversary supporting (RED) in the fight to end AIDS.
(RED)’s critical work addresses the disparity in access to life-saving medication in sub-Saharan Africa, which has the highest prevalence of AIDS on the planet. The money raised by (RED) funds programs that offer counselling, testing and prevention of the disease. It also provides the life-saving ARV medication that prevents the transmission of HIV from mothers to their unborn babies.
“The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO.
“Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our long-time partnership with (RED) remains so important to us.”
This year Apple customers can join the fight while playing the games they love or shopping for loved ones ahead of the holiday season.
For the next week, a range of the most popular games across the App Store are offering limited-edition, custom (RED) content. All proceeds from the associated in-app purchases go to the Global Fund.
Over the past 10 years, 70 million lives have been impacted by (RED)-supported Global Fund grants. At the start of Apple’s partnership with (RED), 1,200 babies were born with HIV every day, and today, UNAIDS predicts that number could be near zero by the year 2020, with the end of AIDS by 2030.Technology With A Cause: Apple Watch RED
With the life-saving medication costing as little as 30 cents a day, every person can make a difference.
Through these efforts we’ll get that much closer to helping (RED) create an AIDS-free generation.
The 20 participating games include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies.