Australian SaaS Startup Longtail UX Secures $5 million In Funding

By Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team
on 14 April 2020

 Longtail UX, an Australian SaaS startup that connects searchers to products in a single click, has received a huge boost with a $5 million capital injection after a funding round led by Investec to help it go global and deliver a full self-service platform.

With Australian businesses struggling with the impact of COVID-19, it’s good to witness companies bucking the trend and getting funding. Longtail UX has grown in both domestic and international markets, with patents secured or pending in Australia, the USA, Japan, the EU and China. 

Longtail UX has done well with its expansion into global markets as well as local adoption with major Australian brands including Adore Beauty, Booktopia, Dan Murphy’s, Kogan and Woolworths Group.

Longtail UX Co-Founder and Co-CEO, Will Santow, commented: “This investment comes at a testing time for businesses and shows the belief Investec have in our unique, patented technology as well as recognition of the consistent growth we’re delivering across a broad range of markets.”

Longtail UX’s patented search engine marketing (SEM) and search engine optimisation (SEO) technology is the world’s first inventory-driven user experience automation technology.

Using long tail search terms – phrases of four or more words – its technology connects searchers to the exact matching products for every single word in just a single click.

All matching results are displayed together on perfectly optimised landing pages that are built within Longtail UX’s system. The system allows the client/website owner to programatically add store listings, maps, articles, reviews and any other type of content that is directly related to the user search query to the landing pages at scale. These exact match landing pages are incorporated in the publisher’s site via a proprietary link widget and secures more site traffic and higher sales conversion rates for that business. The unique approach enables industry-first ROI insights in Organic Search, and allows Longtail UX to model the size of the ‘Longtail’ client opportunity up front, both in terms of incremental traffic and revenue, through our exclusive Scorecard tool.

The investment will enhance the launch of Longtail UX’s new product – ‘Google SOS’ (‘Google Shopping Ads on-page Suggestions’, or ‘Google Shopping on Steroids’ as the project is named internally) which will allow online retailers to increase return on ad spend on Google Shopping Ads by creating landing pages that show multiple products related to the search, rather than just single items, as is currently the case with traditional Shopping Ads.

Co-Founder and Co-CEO Andreas Dzumla added: “We’ve built a unique product that is delivering massive value for our clients across a wide range of industries.”

The development of a full self-service platform will give the company’s clients a new level of insight and control over their SEM and SEO efforts, and will ultimately be an incredible game-changer for the industry.


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