Best Beauty Apps for Selfies, Services, Shopping and More

By Ruby Feneley
on 5 January 2024

From shopping, learning, perfecting and creating being an active member of the beauty industry can feel like a full time job.  We have rounded up the best apps for beauty experts. Whether you need flawless content on the go, want to nix nasties in your products, or need to perfect your look beauty writer Ruby Feneley has rounded up the apps for you to make your Instagram account stand out!


Think a Pinterest community strictly for beauty aficionados. Bellashoot is a fantastic resource for beauty connoisseurs as it allows users to generate and access content. Stumped on inspiration for a makeup look? Simply “search” the key word and you will have instant access to tutorials, product recs and giveaways. You can also upload your own tutorials for other Bellashoot users allowing beauty aficionados to share knowledge.


ThinkDirty is an app that allows consumers to navigate the beauty aisle without a degree in cosmetic chemistry. Particularly popular with mums to be the app allows you to search beauty, household and personal care products for potentially harmful ingredients. That’s right, they decode those endless ingredients lists for you making avoiding the ingredients you don’t want a cinch.

Best Beauty Apps for Selfies, Services, Shopping and More


Instaglam just got easier. Beautyplus is one of the most straight forward selfie-editing apps out there. The app allows you to re-light, smooth and filter objects. Be warned: their “resize” function is addictive. But unlike many virtual photoshop substitutes the adjustments are easy to make so your “tweak” wont translate to friends dm’ing you questions about a nose job. I think of it as a virtual corrector to my own poor selfie skills.


Try before you buy is gospel to most beauty connoisseurs and Youcam apps have made it so easy you don’t even have to leave the house. The “smart cosmetic kit” uses advanced facial mapping to provide virtual, and accurate makeovers. Additionally they provide “Beauty Advisor” chat functions for tailored advice.

Hairstyle Makeover App

Cant stop thinking about that new haircut? This app allows you to upload a selfie and try on new hairstyles and colours. This app uses “real” hairstyles and professional edit images so you receive a realistic image of whether that lusted after look will actually suit you. We promise – if it doesn’t it’s way better to find out here than in salon!


Asap54 has been called the “Shazam” for beauty and fashion. The application allows you to upload images that inspire you – be it a dress you saw in a shop window, or a work of art, and will provide you with suggestions based on what you upload.


Shadescout allows you to search colours you love and find identical shades in cosmetics. Want a matching lipstick for your cocktail dress? Or need to know what eyeshadow was used on a photoshoot? Upload the colour to shades and it will find your perfect match. What’s more you can try the colour on in real time!

Make Your Posts Stand Out With These Smart Captions For Your Selfies

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