The year was 2000. Sydney’s Olympic Games were in full swing. All Y2K concerns had been allayed. And, a new mobile provider had just joined the game.
Now, in 2025, said provider, Boost Mobile just hit a big milestone. Twenty five years in the game. A quarter century of prepaid chaos. And a whole lot of value.
The story began in 2000. A couple of founders overheard a surfer at Avalon talking about “boosting a wave.” The name stuck. The logo followed, a mix of wave and ramp, cementing a connection to boards, tricks, and speed. From the start, Boost wasn’t just another telco. It was a brand with grit, cheek, and a mission to keep things simple.
Unlimited talk and text? Boost rolled it out early. Refurbished phones on prepaid? Boost again. eSIM before you had to explain it to your mates? Boost. Long-expiry prepaid plans that meant more value, less stress? You guessed it. The company carved a lane, stayed in it, and made it work.
That lane also meant staying plugged into the culture. Boost backed athletes, plastered logos at action sports events, and made sure the brand vibe matched the lifestyle of its customers. The network mattered, but so did the energy. That balance is what made it stand out.
Fast forward to today. Boost runs on the full coverage of the Telstra Prepaid Mobile Network, giving customers the reach of one of Australia’s biggest telcos without lock-ins or fine print headaches. Switching your number takes minutes. Customers stick around because of three words: value, reliability, trust.
Bobby Geldens, Boost Mobile CEO, puts it down to staying authentic. Keep the deals sharp. Keep the coverage strong. And, keep customers first. Simple.
And, because no birthday is complete without presents, Boost has stacked up offers for anyone keen to join. New customers get 25% extra data on the $300 SIM. Every 28-day plan comes with 25GB bonus data if you activate by 6 October. The $49 and $300 SIMs are also marked down to $17 and $250. You’ll even find more deals online and sitting quietly on supermarket shelves across the country.
So here we are. Boost Mobile, Australia’s OG mobile challenger, 25 years in. The longest-running continuous MVNO in the country. Still cheeky. Still sharp. And, still keeping things easy for people who just want their phone to work without fuss.