Avenger Star Chris Hemsworth Launches Museum In Motion Exhibition

Global Brand Ambassador Chris Hemsworth unveiled a bespoke TAG Heuer timepiece to celebrate 55 years of the TAG Heuer Carrera, and launched the 'Museum in Motion' exhibition in Sydney.

Avenger Star Chris Hemsworth Launches Museum In Motion ExhibitionChris Hemsworth TAG Heuer

Chris Hemsworth, resident Avenger and TAG Heuer global Brand Ambassador officially celebrated 55 Years of the iconic TAG Heuer Carrera with the launch of the ‘Museum in Motion’ Exhibition in Sydney this week. The launch event was held at the Museum of Contemporary Art, overlooking the gorgeous Sydney Harbour which looked even more spectacular since Vivid Sydney is on.

Chris Hemsworth TAG Heuer event

Hemsworth starred as McLaren driver James Hunt, Niki Lauda’s fierce competitor in Ron Howard’s brilliant 2013 film Rush, which depicted the world of Formula 1 racing, the rivalries, and also TAG Heuer’s longstanding association with motoracing, being one of the first brands to partner with the Formula 1. He officially became a TAG Heuer global brand ambassador in 2015.

Chris Hemsworth TAG Heuer 'Museum In Motion' Australian Launch

As a feature piece for the event, Hemsworth unveiled a one-of-a-kind TAG Heuer Carrera timepiece that he collaborated on and produced exclusively for the event. The bespoke Carrera Calibre Heuer 02 watch is inspired by Hemsworth’s own style and has a 43mm case, in-house Calibre Heuer 02 movement, and a black perforated rubber strap with a deep blue skeleton dial.

The actor’s signature is featured on the case-back that comes with the special edition watch box – this piece was auctioned on the night for the Australian Childhood Foundation, with a total of $35,000 donated to the charity. Hemsworth, whose parents who have been social workers for more than 20 years, is a passionate patron of the Foundation, and the funds raised will assist the recovery of abused and neglected children.

Chris Hemsworth TAG Heuer launch
Avenger Star Chris Hemsworth Launches Museum In Motion Exhibition

The Museum in Motion exhibition, which is in Australia for the first time ever, is a splendid collection celebrating heritage timepieces from the TAG Heuer museum in La Chaux-de-Fonds, collectors’ personal timepieces, and the latest contemporary avant-garde models.

TAG Heuer 'Museum In Motion' Australian LaunchTAG Heuer 'Museum In Motion' Australian Launch collection

For a limited time between 7th-21st June the Museum in Motion Exhibition will be open to the public at the TAG Heuer Sydney Flagship Boutique.

Sneha Khale
With a background in Psychology and Criminology, Sneha has spent the past several years working in the travel and tech industries. As a writer and editor, she's most interested in developing content which is at the intersection of pop culture, gender, and contemporary lifestyle. "Don't let your 'to do' list get longer than your Netflix 'to watch' queue," is her philosophy for 2018.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.