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Claire Fabb: The Stylist’s Tech Fashion Survival Guide

Robyn Foyster by Robyn Foyster
1 April 2021
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My iPhone is my mobile office and I’m never more mobile than during Fashion Week.

Whether I’m blogging from the runway, searching through the latest trends with some of my favourite Apps, pulling together mood boards on Pinterest or colour matching with Pantone, here’s is how I survive all the fun and action of one of the busiest times of year with my favourite accessory, my iPhone. It also helps me keep my days organised with iCal, speaking to my girls on FaceTime when I am on the road, and figuring out how to get to my next appointment with Apple Maps.

Mobile office

Dropbox

Keeps all my important files, photos and videos accessible no matter where I am, and also super easy to share back with the office when I’m out and about.

dropbox22

Uber

On-demand transport because I am always racing around town.

uner22

Xe Currency Converter 

So much fashion inspiration comes from overseas so this helps me work out all my costs.

currency-converter-2

Social Media

Twitter 

Seems like an obvious one but the convenience of Twitter on my phone means that I can stay current, and immediacy is key.

twitter-phone

Instagram 

Everything I do is so visual, whether it’s sharing my favourite looks, or keeping up to date with the latest fashion edits or seeing what other people are loving.

insgatam

Camera

Camera + 

I use my iPhone camera for everything and Camera + means I can more manual controls for a professional shoot.

camera-plus

After Light 

Lets me edit my images so they are perfect for sharing and pop on social media, from adding frames, filters, sharpness or blurriness, I can always get the look I want.

afterlight

Inspiration

Houzz 

It’s so easy to get lost in looking at how other people are doing up their homes! 

houze

Net-a-porter 

I need to be completely up to date with new deliveries and trends and the iPhone app makes looking through Net-A-Porter even quicker and easier. Even though I’m on the road I’m  still always searching for products for when I’m shopping for private clients.

netaporter

Shopbop 

A great cross section of new designers and always a good go-to for reliable basics.

shop-bop

Design

Pinterest 

I am always on the lookout for inspiration so Pinterest is my favourite for keeping my mood boards together and sharing out my ideas. I am more and more interested in interiors which is so much fun to search through.

PINTREST

Pantone 

Colour is such as important element of good style, so I need to make sure colours are accurate and most importantly match. 

pantone

How do you survive fashion week & what are some of your favourite apps? Tell us below…

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Robyn Foyster

Robyn Foyster

A multi award-winning journalist and editor and experienced executive, Robyn Foyster has successfully led multiple companies including her own media and tech businesses. She is the editor and owner of Women Love Tech, The Carousel and Game Changers. A passionate advocate for diversity, with a strong track record of supporting and mentoring young women, Robyn is a 2023 Women Leading Tech Champion of Change finalist, 2024 finalist for the Samsung Lizzies IT Awards and 2024 Small Business Awards finalist. A regular speaker on TV, radio and podcasts, Robyn spoke on two panels for SXSW Sydney in 2023 and Intel's 2024 Sales Conference in Vietnam and AI Summit in Australia. She has been a judge for the Telstra Business Awards for 8 years. Voted one of B&T's 30 Most Powerful Women In Media, Robyn was Publisher and Editor of Australia's three biggest flagship magazines - The Weekly, Woman's Day and New Idea and a Seven Network Executive.

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