Move over Hermes handbags. This season’s “must-have” isn’t something you wear – it’s something you open. According to a brand-new report from Samsung Electronics, luxury home appliances, particularly fridges, are fast becoming the ultimate status symbols.
Samsung’s Australians @ Home Report: 2024 Smart Living Edition reveals a fascinating generational shift in how we view appliances, especially among Gen Z and Millennials. These younger Australians are taking things to a whole new level, viewing appliances not just as functional necessities but as stylish statements – objects that scream luxury and, in some cases, attraction.
Are appliances the new deal breaker?
Forget looking for a man in finance trust fund 6’5″ blue eyes … apparently a potential partner’s stovetop may be just as important! In fact, according to the report, 36% of Gen Z are more attracted to people who own high-end appliances. So, if you’re looking to impress, your kitchen might need more than just a fancy dinner – you’ll need a sleek fridge or smart dishwasher to really catch someone’s eye.
Gone are the days when the latest tech trends were reserved for smartphones or wearables. Now, owning a luxury fridge or having a kitchen decked out with the latest gadgets can boost your social life. In fact, 34% of Gen Z claim that having a fancy fridge makes them more likely to host a party, and 25% of Australians admit that having outdated or mismatched appliances is a source of embarrassment.
Fridge envy is real
Social media is playing a huge role in this shift. With influencers and TikTok stars showing off their home setups, the humble fridge has gone from a kitchen essential to a social magnet. Whether it’s to keep your artisanal kombucha cold or to show off your perfectly organised fridge shelves, a stylish fridge is now part of the furniture in the best homes. Interestingly, 28% of Australians say they prefer visiting friends’ houses if they have modern or luxury appliances. So, it’s not just about what’s inside your fridge, but what your fridge says about you. 25% of Australians even confess they feel judged if their appliances are out-of-date, and for Gen Z, that number climbs to 32%. In a world where aesthetics are everything, it seems our kitchens need to look just as sharp as our wardrobes.
Style v substance: Applying it to romantic flames and fridges!
But it’s not all about looks. With the cost-of-living crisis biting hard, practicality is just as important. Australians are increasingly focusing on appliances that are both energy-efficient and stylish, as they aim to make their homes Instagram-worthy. The report reveals that 51% of Aussies feel frustrated with high energy consumption, and 94% are actively seeking ways to save energy at home. Enter Samsung’s SmartThings app, which helps balance both form and function. From controlling your fridge temperature remotely to reducing energy use, smart appliances are the way forward. Samsung’s Bespoke AI Heat Pump combo is one such example. It promises up to 60% less energy use during the wash cycle and 20% less during the drying cycle, which means you can lower your bills and still have a sleek, modern home.
Tall, smart and handsome
Finally, it’s no surprise that AI is becoming a major player in the world of appliances. According to the report, 47% of Australians now prioritise AI features when they’re shopping for appliances, with Gen Z leading the way. This generation is particularly excited about the idea of smart homes that manage energy consumption, reduce waste, and make life just that little bit easier.
And, it’s not just about functionality – AI-powered appliances are stylish, too. As Samsung continues to push the boundaries with its tech-savvy home devices, it’s clear that we’re heading towards a future where our homes are not only smarter but also trendier than ever.
So, next time you’re thinking about splurging, forget the designer shoes – your best investment might just be a fancy fridge that steals the show at your next gathering!