How AI is Paving the Way for My Next Big Business (& How YOU Can Do It Too!)

Hello, Women Love Tech Readers!

I’m Elise and I’m thrilled to join you as the new Features Editor bringing a fresh perspective on building businesses that harness the power of technology. Think of me as your go-to business coach and motivating mentor, ready to share entrepreneurial wisdom and modern business strategies designed to help you excel in the digital economy.

My Path to Tech Entrepreneurship

It all started with a passion for cake decorating. But it was a “think different” mindset, combined with a strategic approach to business and an eagerness to learn and adopt new technology that transformed my satisfying side hustle into a multimillion-dollar brand with 10 million loyal customers.

Over the past 15 years, I’ve mastered the creator economy, turning real life passions and hobbies into fulfilling careers and thriving businesses.

And now I want to help you do the same.

https://www.youtube.com/watch?v=DWAxTGYVbPM

Oprah Winfrey

“The biggest adventure you can take is to live the life of your dreams.” – Oprah Winfrey

What You’ll Learn from Me

Regardless of your business niche or career field, 2024 requires us all to be content creators and storytellers on increasingly crowded platforms (whether by choice or by necessity)

My speciality lies in creating business strategies that leverage the influencer mindset and the most up to date tech, alongside scalable monetisation strategies so your entrepreneurial and creative endeavours become thriving, profitable businesses.

Together with Robyn Foyster, editor of Women Love Tech, we plan to do this by;

  • Demystifying and Incorporating AI tools that streamline your processes and free up time
  • Identifying trending tech to enhance your work without needing a tech background
  • Practical tips and insights to unlock new income streams and take advantage of rapid advances in AI.
  • Social Media & Content Creation expert tips, insider lessons and strategic advice.
  • Stay ahead of the curve – Sign up for our upcoming WLT Academy Monthly Mentor newsletter and we’ll keep you at the forefront of business tech and AI advances.

“You don’t have to be great to start, but you have to start to be great.” — Zig Ziglar

Take action and START by signing up for the WLT Mentoring Platform here.

The Power of a Side Hustle

My journey started as a series of side hustles with a simple goal: to see if I could make serious extra income from something I loved. Enough to quit my day job. With a keen eye for leveraging emerging technology, I discovered endless possibilities to turn my passion into serious profit. Whether it was mastering Facebook for organic growth or using YouTube to drive sales to my Shopify store, learning and embracing technology was key.

Embracing Tech for Growth

From video editing apps to analytics tools and drastic improvements in film and media tech, my content became sharper, my influence grew and I discovered more and more creative ways to add passive revenue streams to my bottom line.

More recently, the world of AI has opened up endless profitable possibilities for creators, entrepreneurs and business owners.  I’ll break down these tactics in upcoming articles so you can leverage them as well.

Signing up for the WLT Academy Monthly Mentor newsletter to be kept in the loop

Leveraging AI to Launch My Next Big Venture

As I build out my brand new business, I’ll be leaning into AI to streamline, supercharge, and scale my next big idea into another million-dollar success.

Each week, I’ll research, test, and implement new AI tools & tech products, sharing practical insights and hands-on learnings to;

  • Free up screen time and eliminate ‘busy work’
  • Enhance your real-world goals
  • Unlock new revenue streams
  • Turbocharge your growth

Why I’m Here

I want to empower you all to build a business you love, just like I did. With over a decade as a digital creator and female entrepreneur, I’ve experienced algorithm changes and platform evolutions, adopted cutting-edge tools, and learned what works.

With AI out of the shadows, there has never been a better time to leverage this once in a generation technological shift to create the life you want, craft a career that lights you up and pave your path to financial freedom.

So, stay tuned! Whether you’re starting a side hustle, growing a business, or keeping up with tech trends, you’re in the right place. I’m excited to help you unlock your true potential.

Xoxo Elise

“The best way to predict the future is to create it.” — Peter Drucker

Elise Strachan: Elise Strachan is a former flight attendant turned career content creator who has built a thriving digital home and lifestyle brand as Australia's answer to Martha Stewart. With a passion for food, family, and technology that brings people together, she has seamlessly transitioned her creative expertise into a successful career as a business coach, consultant, and writer. As a contributor for Women Love Tech and The Carousel, Elise writes compelling op-eds on hot-button topics in tech, social media, and digital trends, while also spotlighting the ways technology enhances family life and entrepreneurial success. Her unique perspective blends creativity with technical insight, empowering readers to embrace innovation in both their personal and professional lives. If Elise’s story ideas resonate with you, or you have questions, insights, or contributions to her articles—or even an aligned cause— connect with her on LinkedIn. Together, we can spark meaningful conversations.

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