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Expect A Focus on Sustainability, Automation and 5G Adoption In 2025

Robyn Foyster by Robyn Foyster
23 March 2025
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Juniper Networks has released its 2023 enterprise predictions, providing insight around key trends in enterprise, highlighting three areas of focus for the upcoming year:

  • A renewed focus on sustainability
  • The role of automation
  • The adoption of 5G

Here are the enterprise predictions: Predictions by Bruce Bennie, Juniper Network’s VP & GM for the ANZ region.

  1. Focus on Sustainability: This year will see sustainability become a top priority for organisations across the enterprise technology space. The industry will treat sustainability as a key factor in how organisations deliver their products and services, and how they operate. Moreover, we will see an increase in sustainability targets set by organisations and their suppliers, with many being mandated by the regulatory environments in which they operate.

There will be a bigger focus on reducing power consumption in new and existing buildouts, especially with the rising energy costs, giving suppliers who can address this efficiently a more significant advantage. There will also be a focus on longer system and product life to reduce e-waste. The industry will start talking about ‘green networking’ more actively, and ‘design for sustainability’ will be important in product development. 

  1. Automation will transition from on-prem to as-a-Service consumption model centered around AIOps: The need to fundamentally reinvent how network automation is deployed and consumed will take shape, and the transition of network automation as a cloud-delivered and Artificial Intelligence (AI)-enabled model will emerge. Operators will start adopting the automation as-a-Service model to achieve business outcomes that deliver faster time-to-market and reduced operational complexity and costs.
  1. Adoption of private 5G will gather momentum: Private 5G is poised to become a $5.7B industry by the end of 2024, according to industry observers. Most new enterprise mobile networks will be on private 5G in 2023. In addition to service providers, we will see more cloud providers entering the private 5G market equipped with fast and standardised delivery of private networks. Security, as well as AI/ML, will still be top of the agenda for enterprises embarking on private 5G.

With the focus on automation and cloud-delivered services, new technologies like ORAN will start to feature in the private 5G discussions between operators, enterprises and vendors. We will see more trials for private 5G with the approach towards WiFi/wireless convergence and WiFi for indoors and wireless for outdoors. Enterprises will look at having a single pane of glass dashboard for managing their overall converged network. We will see the emergence of different ecosystems to achieve this.

Tags: 5Gautomationenvironmentsustainability
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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning journalist, editor, and experienced executive who has successfully led major media flagship brands and her own flourishing tech and media businesses. As the owner and editor of the Women Love Network—which includes Women Love Tech, Women Love Wellness, and Women Love Travel—alongside The Carousel and Game Changers, Robyn is at the forefront of digital lifestyle and technology publishing.A passionate advocate for diversity and a dedicated mentor for the next generation of women in STEM, Robyn is the 2025 Winner of the Samsung IT Journalism Award for Best Corporate Content. Her impact in the industry is further recognized as a 2026 Finalist in the Samsung Lizzies IT Journalism Awards, a 2023 Women Leading Tech Champion of Change finalist, and a 2024 Small Business Awards finalist.Robyn’s expertise in the intersection of technology and education is reflected in her role consulting for Pymble Ladies' College’s STEM Academy, where she is currently developing a national STEM game for girls. A sought-after speaker, she has presented at SXSW Sydney for three consecutive years and has headlined major international events, including Intel’s 2024 Sales Conference in Vietnam and their AI Summit in Australia.Through her company AR Tech, Robyn has also pioneered mobile innovation, developing the 2019 Vivid app and the Sweep app.Voted one of B&T’s 30 Most Powerful Women In Media, Robyn previously served as the Publisher and Editor-in-Chief of Australia’s three biggest flagship magazines—The Australian Women’s Weekly, Woman’s Day, and New Idea—and was a senior executive at the Seven Network. She has also shared her industry insights as a judge for the Telstra Business Awards for eight years.

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