Facebook Is Launching A New Product: Trending

Frederique Bros
on 30 January 2014

It’s been a while since Facebook has done something new and interesting. No Judging here. Facebook is launching a new product: Trending will start showing more text status updates from users in the News Feed, but it will downplay the number of text status updates from Pages.

“This will help us show people more content they want to see,” Chris Turitzin, a Facebook product manager, wrote in a blog post. “Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”

Turitzin said the change was based on an observation that Facebook users respond better to text posts from other users than they do from Pages. However, the move also appears to be part of a broader effort to emphasize visual media in the News Feed.

Facebook offered the following example of how brands might share content in the future in order to avoid being hurt by the change:

The social network previously tweaked its News Feed algorithm in December to emphasize quality articles over memes. Some brands later noticed that their content had less reach on the service in the aftermath of this algorithm change. This could be another headache for brands!

How Does It Work

To the right of your News Feed, you’ll see a list of topics that have recently spiked in popularity. The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall. Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.

Trending is designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook. It’s currently rolling out on the web in select countries and they are going to continue to test on mobile.

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Images: Facebook

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