Alanna Bastin-Byrne is a director and co-founder of the for profit social enterprise Femecomony. Since launching in 2017, Femeconomy has helped mobilise the female economy through collaboration. Here, Alanna talks to Women Love Tech about how her company is helping women in business and the impact it has had on supporting a network of female leaders. She also explains why we need more women in STEM.
What inspired you to set up Femeconomy ?
My business partner, and sister-in-law, Jade Collins had the Femeconomy brainwave. Jade worked for 18 years as a HR Executive in Mining, Aerospace and Energy Industries and was frustrated at the slow rate of change, resistance and blatant disinterest in selecting or promoting women into senior leadership roles.
She was in a taxi on a work trip in Melbourne, when she read the statistic that women make 85% of consumer purchase decisions. She wondered why women weren’t using this incredible economic lever to further gender equality? Surely someone in the world was?
Jade became obsessed. Her spare time passion became pursuing the idea of identifying which brands and companies had women leaders, so she could inform and encourage people to push their consumer spend towards those companies.
Jade then asked me to join her as her business partner because I have an international marketing and community development background. After talking through some of the issues I saw with us being sisters-in-law, I was in! She is an absolute dream business partner and we are incredibly honest with each other. No workplace politics! Joy!
How can women in business benefit from signing up to Femeconomy?
Our most valued benefit is providing personalised pathways and connections to our Platinum members. We seek to understand the female leaders’ journey and also what she would like the business to achieve over the next 12 months.
What have been some of your success stories and personally, your proudest achievements?
Attracting an engaged and diverse community of female-led companies to trade with and support each other and ensuring their businesses are sustainable by promoting them across our network. Femeconomy has introduced businesses to government grant and tender programs, made introductions to help them win corporate and not-for-profit clients and is driving social impact through increasing women’s economic security and workforce participation.
Femeconomy’s membership base generates billions of dollars worth of revenue and represents businesses of all shapes and sizes from entrepreneurs to corporate employers. This membership base is actively engaged in accelerating gender equality and female leadership. Femeconomy is the connector to help businesses collaborate to advance gender equality.
What have been the biggest challenges you have faced and how did you overcome them?
In our first three months we realised the business model wasn’t working, so we changed it to see what the market would respond to. Challenges arise constantly, but being in control of how you respond is rewarding and addictive when you are running your own business. I think everyone would benefit starting and running their own business for a year. I think it would make for more engaged and intrapreneurial employees.

How has technology changed the story for women in business? Are there more opportunities?
Yes. I think there are more opportunities. I live in a regional area, work remotely from my business partner, have built an engaged online community and Femeconomy is award-winning. This would not have been possible a decade ago. However, I think there is also far more clutter in this digital world. It is hard for businesses to navigate and build a brand. It can also be very distracting from focussing on what is important and strategic.
More women are needed in STEM. How can we encourage more women to pursue careers in STEM?
In Iran, 50% of engineers are women. It is important to be aware that Australia has one of the most gender segregated workforces in the world. Culturally we believe there are jobs for men and jobs for women. So, changing our mindset and challenging our unconscious bias starts at an individual level and can have an enormous impact on children. Children form their gender views before five years of age. I know there are many amazing people changing systems and structures within organisations to make them more inclusive, however I always like to think about what impact I can have as a parent.
Below are some of the activities I do with my children to encourage STEM:
- Playing lego
- Taking trips to Museums
- Watching nature documentaries with the children
- Cooking with them
- Playing keyboard together
- Banking
- Praising the process not the achievements
- Letting them take risks and conduct experiments
What are your three favourite apps and why?
Beacon by Wandersafe founded by Stephenie Rodriguez. The app has data loaded from Crime Stoppers International and connects to a device. It warns you when you are heading to an unsafe area anywhere on the globe and helps solo travellers stay safe.
Plann Instagram app founded by Christy Laurence. Because I am not very good at Instagram – Christy shares great tips and saves me time. She has also built a fantastic loyal following across the globe. It is great to see Australian female tech founders succeed.
Wanngi by Maree Beare. Wanngi connects all your wellness wearables to your app, along with your health management like recording symptoms and medical records for you and your family.
Your top three favourite quotes
Here are three quotes from women in our community that I love:
Clarity Simplicity Success Author, Jacqui Alder said, “It’s not how you look at others which matters, it is how you look at yourself.”
A Human Agency (a-ha!) Director, Katriina Takha, “Why is it that when you say ‘biodiversity’ everyone thinks of coral, starfish, seaweed, beehives and complex natural systems that are highly vulnerable and dependent on one another; yet, when you say diversity in relation to humans we think ‘difference’.”
Genergy Australia Managing Director, Brooke MacGregor and Platinum Electricians Morningside Director, Tammy Stanton said, “We all have so much potential to influence the female agenda every day, whether it is at work or at home. Never doubt your power.”
Discover more about Femeconomy here: https://femeconomy.com/about/


legal online pharmacy Victo Pharm best rx pharmacy online
https://semaglutideglp1.com/# 20 units of semaglutide is how many mg
https://liraglutideglp1.com/# liraglutide otc
does semaglutide cause liver damage semaglutide dose chart para que sirve rybelsus
http://victopharm.com/# best online pharmacy no prescription
buy drugs online buy online medicine overseas online pharmacy
reputable online pharmacy no prescription Victo Pharm top-rated online pharmacies
https://liraglutideglp1.com/# generic liraglutide
can i take semaglutide a day early glp-1 drugs for weight loss semaglutide pills weight loss
https://semaglutideglp1.shop/# jardiance and rybelsus together
semaglutide burping semaglutide glp1 cheapest semaglutide without insurance
https://urohealthdaily.com/# Cheapest Sildenafil online
Cheap generic Viagra online UroHealth Daily – order viagra
Buy Viagra online cheap UroHealth Daily – Buy generic 100mg Viagra online
Sildenafil Citrate Tablets 100mg UroHealth Daily – Generic Viagra online
https://urohealthdaily.shop/# Viagra without a doctor prescription Canada
Buy generic 100mg Viagra online UroHealth Daily – over the counter sildenafil
viagra without prescription generic sildenafil – Viagra generic over the counter
https://urohealthdaily.com/# sildenafil over the counter
Sildenafil 100mg price [url=http://urohealthdaily.com/#]viagra without prescription[/url] best price for viagra 100mg
sildenafil 50 mg price UroHealth Daily – Generic Viagra online
Viagra online price Buy generic 100mg Viagra online – Cheap Viagra 100mg
Buy Tadalafil 5mg п»їcialis generic – п»їcialis generic
Buy Tadalafil 10mg [url=http://mensrxguide.org/#]MensRxGuide[/url] Cialis 20mg price in USA
Cialis 20mg price http://mensrxguide.org/# cheapest cialis
Generic Cialis without a doctor prescription cialis for sale – Generic Cialis without a doctor prescription
Cialis without a doctor prescription MensRxGuide – Cialis 20mg price in USA
Cheap Cialis buy cialis pill – Buy Cialis online
buy cialis pill cheapest cialis – Generic Cialis price
п»їcialis generic п»їcialis generic – cialis for sale
Cialis without a doctor prescription Cialis 20mg price in USA – Buy Cialis online
American Metabolic Research Institute https://usobesityscience.org/liraglutide-studies/ generic liraglutide
tirzepatide https://usobesityscience.org/semaglutide-research/ buy victoza
liraglutide https://usobesityscience.org/glp-1-agonists/ rybelsus approval
American Metabolic Research Institute https://usobesityscience.org/semaglutide-research/ semaglutide & tirzepatide weight loss clinic
liraglutide https://usobesityscience.org/tirzepatide-analysis/ tirzepatide semaglutide equivalent dose
tirzepatide https://usobesityscience.org/glp-1-agonists/ buy victoza
Advancing Clinical Research in Metabolic Health and Weight Management https://usobesityscience.org/ semaglutide drug interactions
п»їbuy liraglutide orlistat
semaglutide and diarrhea liraglutide
liraglutide AMRI
orlistat https://usobesityscience.org/liraglutide-studies/ generic liraglutide
semaglutide injection price Advancing Clinical Research in Metabolic Health and Weight Management
semaglutide injection site AMRI
liraglutide price American Metabolic Research Institute
liraglutide https://usobesityscience.org/glp-1-agonists/ liraglutide online
does semaglutide burn fat tirzepatide
hers semaglutide American Metabolic Research Institute
glp-1 agonists https://usobesityscience.org/glp-1-agonists/ cheap victoza
us obesity science https://usobesityscience.org/semaglutide-research/ victoza
sudden stop gabapentin Neurontin off label indications for gabapentin
ivermectin 500mg Ivermectin Iaar purchase stromectol online
Easy North RX: cheap canadian pharmacy online – Easy North RX
best pharmacy in mexico: mexico rx – purple pharmacy online ordering
References:
Dover downs casino https://travelersqa.com/user/icegoal54
References:
Play online games 3d declancvio357778.webdesign96.com
References:
Lucky eagle casino texas https://hamzabtca461874.blogars.com
indian pharmacy online: indian pharmacy paypal – pharmacy online
Easy North RX: canadian valley pharmacy – Easy North RX
MexiCare Direct: purple pharmacy online – mexico online farmacia
References:
Sun vegas casino https://pbase.com/momoboe12/
References:
Casino online real money http://www.bmw-workshop.com/member.php?action=profile&uid=44208
References:
Casinos san diego https://chesswiki.site/
References:
Fond du luth casino https://materialwiki.site/wiki/Total_Casino_Beste_Slots_online_Willkommensbonus_DE
References:
Crown europe casino gardenwiki.site
Online medicine order: Flexi Meds India – reputable online pharmacy no prescription
References:
Casino machines https://hackmd.okfn.de/s/rJKsSvmlGx
References:
Southpoint casino las vegas justbookmark.win
http://fleximedsindia.com/# top 10 pharmacies in india
buy prescription drugs from india: cheapest online pharmacy india – online pharmacy without scripts
https://fleximedsindia.com/# best india pharmacy
buy generic ozempic [url=https://metaboliccarepharmacy.com/#]MetabolicCare Pharmacy[/url] online pharmacies
http://dailybalancepharmacy.com/# DailyBalancePharmacy
https://dailybalancepharmacy.com/# semaglutide daily dosing
References:
Island view casino https://topsitenet.com/profile/mimosaalarm6/1871263/
http://neuropathpharmacys.com/# gabapentin daily therapy