Gaming Industry Launches #PlayApartTogether In Fight Against COVID-19

Emeric Brard
on 30 March 2020

The gaming industry is throwing its support behind the World Health Organisation with a united campaign #PlayApartTogether which encourages gamers across the world to spread awareness, follow the proposed health and safety guidelines, and slow down the spread of COVID-19.

The campaign will bring special events, exclusives, activities, rewards and inspiration to some of your favourite games like Call of Duty.

Get updates on the latest information on COVID-19 and guidelines on safety and health practices to help ensure the wellbeing of families and communities on the whole.

“Wherever you are, whatever game you play, you can make a difference.”

Joining the movement are 18 leading gaming industry leaders including the likes of:

Activision BlizzardKabamSnap Games
Amazon AppstoreMaysalwardTwitch
Big Fish GamesPlaytikaUnity
DirtybitPocket GemsWooga
Glu MobileRiot GamesYouTube Gaming
Jam CitySciPlayZynga

To get regular updates and details, follow the hashtag:

Here’s what some of the biggest gaming leaders are saying:

“Games are a huge part of what brings the Twitch community together each day. The #PlayApartTogether initiative is a reminder that even while it’s crucial we keep our distance from one another, we can keep enjoying the games we love and stay connected with people online. We’re pleased to share key messages from the WHO alongside other members of the initiative to continue providing a place where people can come together, play games, and create community,”

said Michael Aragon, SVP of Content, Twitch.
Activision Blizzard, Gaming

“It’s never been more critical to ensure people stay safely connected to one another. Games are the perfect platform because they connect people through the lens of joy, purpose and meaning. We are proud to participate in such a worthwhile and necessary initiative,”

said Bobby Kotick, CEO, Activision Blizzard.
YouTube Gaming, #playaparttogether

“For 15 years, YouTube has been a community where people do things alone but together through #withme videos — but it’s more important now than ever to #StayHome and #PlayApartTogether. Some of the most impactful moments on YouTube have been creators virtually engaging with fans and other gaming creators halfway around the world via livestreams. Gamers know how to come together, even when we’re apart, so let’s be safe during this time and do our part as an industry to flatten the curve,”

said Ryan Wyatt, Global Head of Gaming, YouTube.

“At Unity, we believe the world is a better place with more game creators and game players in it. Whether you’re playing your favorite game with friends on the internet or learning how to make your first game with some of our now-free all-access coding initiatives, #PlayApartTogether can galvanize players to protect themselves and their families. We look forward to working with the global games industry to do our part as global citizens to flatten the curve,”

said John Riccitiello, CEO, Unity Technologies.

“It’s so important that young people take staying at home seriously — they have a key role to play in helping stop the spread. Snap Games has always been a way for Snapchatters to connect and play with their friends even when far apart, so we’re game to support the #PlayApartTogether initiative. We’re committed to helping Snapchatters stay home by offering new games to play and creative tools that raise awareness for our community to protect themselves, their loved ones, and the greater public,”

said Will Wu, Head of Snap Games

If ever there was a time to stay inside and play video games, now is the perfect time. Staying inside means saving lives, so gather a bunch of your friends and #PlayApartTogether. Follow the hashtag on your social media to never miss a single update.

For more details, click here.

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