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Gender Diversity In STEM, And How The Tech Industry Can Improve It

Robyn Foyster by Robyn Foyster
13 April 2021
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In this day and age you would be hard-pressed to find a single Australian tech firm that doesn’t have some form of diversity and inclusion program aimed at promoting female participation in the industry. That’s why it’s so surprising that a report by Australia’s Office Of The Chief Scientist last year found that gender diversity is still staggeringly low, that women only account for 16% of the total STEM workforce in Australia.

This is an issue the Government is looking to address, most notably in the latest Federal Budget, whereby the Government pledged to employ a new ‘Women in STEM Ambassador’ who will focus on promoting STEM in schools and the development and distribution of a STEM Choices resources kit.

Despite this, the fact still remains that women are currently under-represented in the technology industry. So how can we begin to turn the tide?

Since joining Avanade in 2015, I have seen a huge emphasis on achieving diversity and equality with real investments, recruitment, and retention initiatives internally. At Avanade, we believe successful outcomes for our clients can only come through a workplace that supports equal opportunities for both men and women, and we have seen firsthand how inclusive workplaces bring the diversity of thought required to solve complex challenges.

By being able to show what can be achieved when collaboration exists, is the only way to encourage young women that they can make a real difference in the technology industry.

Our efforts in diversity at Avanade were recently acknowledged when we won the employer of choice for gender equality by the Workplace Gender Equality Agency (WGEA) – an award we are incredibly proud of. We won this award through the sheer hard work and passion of our staff, who continue to drive our vision of equal opportunity, which is ingrained in our culture.

In 2016, we began the ALPW, one of our key initiatives which champions women, invests in female talent, and helps to realise their potential during crucial points of their careers. The goal of this programme is to build skills that will enhance our female employees’ ability to communicate, network, and negotiate for opportunities in the future workplace. More initiatives such as this is the only way to attract and retain female (and male) talent in a competitive job market.

Finally, it is essential for women in the workforce to have role models and mentors that they can look up to and feel inspired by. This is particularly crucial for the next generation of girls and young women that we want to take up careers in STEM. The promotion of role models in our workplaces is crucial to achieve our objective of gender diversity. So let’s all be sure to share those inspirational women in ICT stories – with our colleagues, friends, family or children, to help motivate, inspire and paint a picture full of the opportunities and possibilities, for both genders, available in our industry.

Sandy Abrahams is the Head of Management Services at Avanade.

Tags: Avanadeequal opportunitygender diversityinclusionTechwomenworkplace
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Robyn Foyster

Robyn Foyster

Robyn Foyster is a multi-award-winning journalist, editor, and experienced executive who has successfully led major media flagship brands and her own flourishing tech and media businesses. As the owner and editor of the Women Love Network—which includes Women Love Tech, Women Love Wellness, and Women Love Travel—alongside The Carousel and Game Changers, Robyn is at the forefront of digital lifestyle and technology publishing.A passionate advocate for diversity and a dedicated mentor for the next generation of women in STEM, Robyn is the 2025 Winner of the Samsung IT Journalism Award for Best Corporate Content. Her impact in the industry is further recognized as a 2026 Finalist in the Samsung Lizzies IT Journalism Awards, a 2023 Women Leading Tech Champion of Change finalist, and a 2024 Small Business Awards finalist.Robyn’s expertise in the intersection of technology and education is reflected in her role consulting for Pymble Ladies' College’s STEM Academy, where she is currently developing a national STEM game for girls. A sought-after speaker, she has presented at SXSW Sydney for three consecutive years and has headlined major international events, including Intel’s 2024 Sales Conference in Vietnam and their AI Summit in Australia.Through her company AR Tech, Robyn has also pioneered mobile innovation, developing the 2019 Vivid app and the Sweep app.Voted one of B&T’s 30 Most Powerful Women In Media, Robyn previously served as the Publisher and Editor-in-Chief of Australia’s three biggest flagship magazines—The Australian Women’s Weekly, Woman’s Day, and New Idea—and was a senior executive at the Seven Network. She has also shared her industry insights as a judge for the Telstra Business Awards for eight years.

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