Despite appearances to the contrary I am (very private!) card carrying member of the curly hair girl club. Yes. Ignore the tidy tresses of my 9-5. When left natural I am definitely more team twist than tamed!
And so, when I heard that the good people at Good Hair Day had just dropped their game-changing ghd Curl Finder Quiz – a glossy new AI-powered tool designed to help you discover your perfect curl – and four new tools to make it happen – I wanted in!
From July 9, myself and all other wavy haired women can head to ghdhair.com and answer four simple questions about your hair length, texture and vibe. In just a few clicks, the AI works its magic, sorting through a jaw-dropping 240 AI-generated curl looks. You’ll be matched with a realistic image that reflects your unique hair profile and a recommendation for the exact tool you need to achieve it. All powered by artificial intelligence and backed by professional stylists.
Indeed, this isn’t just a gimmicky, glorified Buzzfeed quiz. In fact, according to ghd, researchers showed images of various curl styles to over 1,000 women. And most couldn’t name them correctly. Talk about a curl crime! Fortunately, ghd’s AI: trained experts can now to help you spot the difference between soft curls, tight coils, bombshell blowouts and breezy beach waves. Consider Curl confusion officially cancelled!
And then, because ghd were just as keen to flex their tech chops, they’ve gone and dropped the tools to transform your dream tresses it into reality? Specifically, the ghd chronos curve range – four sleek new devices that have completely changed the curl game. For curls who just wanna have fun, the options include:
- ghd chronos curve max wand (RRP $320): A big deal – literally. Designed for long-haired goddesses, this tool creates tumbling loose waves with curl-responsive tech that adapts to your styling motions in real time. It’s the bombshell barrel we’ve been begging for.
- ghd chronos curve conical wand (RRP $320): For that “I just emerged from the ocean, casually flawless” effect. The tapered barrel creates natural-looking curls on all hair lengths. Think beach waves without the salty aftermath.
- ghd chronos curve classic tong (RRP $320): Your ticket to Old Hollywood. This one delivers defined waves and classic curls with up to 50% more shine and zero frizz. Red carpet ready in minutes? Yes, please.
- ghd chronos curve grand tong (RRP $320): Big, bouncy, bodacious curls – in record time. Perfect when you want volume with polish (and don’t have all morning).
What makes these tools really shine (besides, well, the literal shine)? It’s ghd’s advanced curl-responsive technology, which senses your hair’s needs and maintains the optimal curling temperature of 185ºC consistently across the barrel. Translation: curls that last up to 24 hours, with no extreme heat damage. You’ll style faster (up to 3x faster, in fact), skip the touch-ups, and look like you stepped out of a salon with every swirl.
So whether you’re chasing bombshell bounce, sultry spirals or barely-there beach babe bends, the new ghd range has your curl type covered. And, thanks to the Curl Finder Quiz, you’ll never be left tangled in the mystery of what tool to use.
Ultimately, according to ghd’s CEO Jeroen Temmerman “AI will never replace real hair”. But, it can certainly help us curl it better, faster, and with more confidence. As beauty-tech surges ahead, ghd proves that they’re rewriting the curl commandments. And, as a curly-haired queen I am happy to say Halleluliah to these kind of Good Hair Days.