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Good Vibrations: What’s Happening With Pleasure Technology

Good Vibrations: We Vibe and Womanizer's New Launches

The sex toy industry is worth an estimated $15billion globally and experiencing a high period of growth. Here are some lessons to be learnt from consumers.

We Know What We Want:

Good Vibes with the Womanizer
The Womanizer DUO, $329, available at Womanizer.com

Women are more informed and more assertive than ever about what they want from the luxury goods category. We-Vibe and Womanizer’s new vibrators, the Duo and “Moxie” respectively, were created in response to consumer feedback and demand. Changes to Womanizer’s DUO include Smart silence sensors (the product switches off the instant it loses contact with the skin – so there’s no awkward buzzing if you’re interrupted!) and individual control of the products dual functions that include Pleasure Air Technology for clitoral stimulation with 12 different intensity levels and G-Spot pleasure with 12 intensity levels and 10 varied vibration patterns. This means consumers can introduce Clitoral or G-Spot stimulation at different times and can “build their own orgasm” by varying intensity throughout a session.

The We-Vibe Moxie was a direct answer to consumer demand for a wearable version of the We-Vibe Sync. The Moxie is a wearable vibrator that clips into underwear with a strong magnetic fastener. The magnet means you don’t need to wear Spanx to use it – it works with a silk g-string just as well as with your cotton undies. The We-Vibe can be controlled by your partner either using an app for long distance couples or a remote for those wanting to introduce a bit of naughty fun on date nights.

We Know When We Want It:

We Vibe’s Moxie, $149.00, available 23rd of April

Both the Duo and Moxie include features that make the products more useable and versatile across a range of situations. The DUOs silencing technology aids discretion while the WeVibe is made for couples’ on the go, it can be worn out and it can also be used across distance. With 75% of married couples now dating long distance at some point in their courtship sex toys that make remote intimacy a cinch are bound to increase in popularity. Both products are completely waterproof for those looking to notch up their bath-time self-care.

We Know How We Want It!

Women are no longer satisfied with cheesy packaging or finishes. We-Vibe and Womanizer’s new vibrators put design and quality front and center. The Moxie is a sleek aqua bullet made with silky smooth body-safe silicone and a non-porous, phthalate, BPA and latex free finish. The DUO is similarly indulgent, available in Black or Bordeaux with gold finishes the vibrator comes with a satin storage bag with leather tassels to keep it safe in – but it’s so chic you might want to put it on your mantlepiece.

Womanizer’s DUO is available now, to find a stockist head to Womanizer.com

We-Vibe’s Moxie will be launching April 23. To find it in store visit We-Vibe.com 

Ruby Feneley

Written by Ruby Feneley

Ruby Feneley is a lifestyle writer who has worked across fashion, health, beauty and technology. After graduating as an English major from the University of Sydney Ruby spent a year working in fashion and copywriting in New York before relocating to Sydney where she began her career as a lifestyle journalist. Ruby has brought Women Love Tech readers news on Ted X Youth, Womanizer and We-Vibes new pleasure-tech, revolutions in skincare technology and the best apps for the beauty obsessed. Ruby has also covered the rise of apps in our personal lives, whether dating, networking or mental health.
Ruby is always interested in the way technology continues to shape our lives – and how it can improve yours.
She is also the Beauty Editor for The Carousel.com.

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