The sex toy industry is worth an estimated $15billion globally and experiencing a high period of growth. Here are some lessons to be learnt from consumers.
We Know What We Want:
Women are more informed and more assertive than ever about what they want from the luxury goods category. We-Vibe and Womanizer’s new vibrators, the Duo and “Moxie” respectively, were created in response to consumer feedback and demand. Changes to Womanizer’s DUO include Smart silence sensors (the product switches off the instant it loses contact with the skin – so there’s no awkward buzzing if you’re interrupted!) and individual control of the products dual functions that include Pleasure Air Technology for clitoral stimulation with 12 different intensity levels and G-Spot pleasure with 12 intensity levels and 10 varied vibration patterns. This means consumers can introduce Clitoral or G-Spot stimulations at different times and can “build their own orgasm” by varying intensity throughout a session.
The We-Vibe Moxie was a direct answer to consumer demand for a wearable version of the We-Vibe Sync. The Moxie is a wearable vibrator that clips into underwear with a strong magnetic fastener. The magnet means you don’t need to wear spanx to use it, it works with a silk g-string just as well as with your cotton undies. The We-Vibe can be controlled by your partner either using an app for long distance couples or a remote for those wanting to introduce a bit of naughty fun on date nights.
We Know When We Want It:
Both the Duo and Moxie include features that make the products more useable and versatile across a range of situations. The DUOs silencing technology aids discretion while the WeVibe is made for couples’ on the go, it can be worn out and it can also be used across distance. With 75% of married couples now dating long distance at some point in their courtship sex toys that make remote intimacy a cinch are bound to increase in popularity. Both products are completely waterproof for those looking to notch up their bath-time self care.
We Know How We Want It!
Women are no longer satisfied with cheesy packaging or finishes. We-Vibe and Womanizer’s new vibrators put design and quality front and centre. The Moxie is a sleek aqua bullet made with silky smooth body-safe silicone and a non-porous, phthalate, BPA and latex free finish. The DUO is similarly indulgent, available in Black or Bordeaux with gold finishes the vibrator comes with a satin storage bag with leather tassels to keep it safe in – but it’s so chic you might want to put it on your mantlepiece.
Womanizer’s DUO is available now, to find a stockist head to Womanizer.com
We-Vibe’s Moxie will be launching April 23. To find it in store visit We-Vibe.com
Women Love Tech thank Ruby Feneley for her article.