How to Conduct Market Trends Research Online

By Emma Crameri Emma Crameri has been verified by Muck Rack's editorial team
on 25 February 2019

Introverts may love nothing more than hanging out in a quiet library engrossed in a book, but these days we are fortunate that research ideas can spread more quickly. It is easy to find and predict market trends online if you know where to look.

Here are some ways to conduct online research into the latest trends:

Cassandra Daily

The free daily email newsletter highlights key cultural trends and social happenings of the moment. Sign up to discover what’s new and next in technology, media, marketing, style, food, entertainment, and more.

Flipbook app

The Flipboard app allows you to subscribe to different topics presented in a magazine-like style. When you set it up you can select technology topics or hashtags to follow from all of the popular and leading companies and brands. Companies on board include CNN, ESPN, Surfer, Vogue, Quartz, Enews, The New York Times, Food & Wine, National Geographic, The Verge, Allure, Conde Nast Traveler and more.

Google Scholar

Promises to allow you to stand on the shoulders of giants. A great way to search on specific niche topics via published research papers:

IBIS World

IBIS World reports are great and reliable. They are Australia’s largest provider of industry-based research. IBISWorld has been providing thoroughly researched, reliable and current business information that is considered priceless to many subscribers for more than 40 years.

SpringSpotters Network

The Springspotter Network consists of more than 20,000 global business and marketing-savvy spotters, who recognize a new business idea when they come across one. They promise to deliver a vibrant mix of cool hunting, new business ideas and trend spotting. The findings are sent to our team of researchers and editors and may be featured on the Springwise website and email newsletter. Anyone can join, and accepted contributions get rewarded with cool gifts.

Tim Ferris

I can’t keep up with Tim Ferris, but if you love trying new trends and hacks, you might like to subscribe to his 5-bullet Friday emails. I’m a big fan of his two recent books.


TrendHunter is a little intense with busy emails that I personally find hard to read and digest. It is the world’s largest, most popular collection of cutting-edge ideas, fueled by 224,000 people, big data and Trend Hunter AI. They deliver trend reports, innovation conferences, books and innovation keynotes to help creative people.

Trend Watching

TrendWatching is a New York-based business devoted to spotting the latest trends in a different range of industries. Think keynote speakers, workshops, events and a dream list of clients. I’d love to access the online trend intelligence platform.

Your Local library

Don’t forget you might have access to Industry publications at your State Library (including ebooks), University Libraries and your local library. For example, the Queensland State Library membership gives you free access to courses.

What apps and websites do you like to use to keep up with the latest trends and technology?

Image credit: Unsplash

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