If you like a long-lasting lippie, then you’ve probably got a couple of sticks of Huda Beauty Liquid Matte Lipstick in your make-up bag. Or, maybe you’re a fan of Faux Filter? The beauty brand’s full-coverage foundation known for its impressive ability to create a flawless complexion. From powders to palettes, Huda Kattan, the beauty mogul behind Huda Beauty has long been a pioneer in the beauty space. And, today is embarking on an exciting new journey with her community. Fourteen years after launching her iconic beauty brand, Huda is set to unveil her latest venture, ‘Huda Hotline.’ With the project marking her first significant endeavour since starting Huda Beauty. And, promising to be a platform for open and honest conversations, fostering deeper connections with her community.
From cosmetics to connection
Huda Kattan has always been passionate about connecting with her audience. Since she first started the Huda Beauty blog on April 29th, 2010, her community has been a cornerstone of her success. Now, with ‘Huda Hotline’, Huda aims to take this connection to new heights. “I’m ready to share more than I’ve ever shared before – nothing is off limits!” Huda says. This new platform will serve as a safe space for open, honest conversations where Huda can engage with her community on a more personal level.
‘Huda Hotline’ is a dynamic, video-style podcast that is now available on Instagram, TikTok and YouTube Shorts, It’s designed to be a safe, human, and open space where Huda can connect more deeply with her community she currently has of 54m on Instagram.
Filters are for foundations. Not conversations
Huda envisions this as a space where she can give back to her community while also fulfilling her desire for deeper connections. “I love connecting with such amazing people who have been part of my journey. On my journey, I’ve been through so much, I’ve learned so much, and I want to share everything from my mistakes to advice and just things I wish I’d known!” Huda says.
The platform will feature various segments, including ‘Hotline’, where followers can send in their questions, ‘Hot Seat’, which will host special guests, and ‘Real Talk’, where Huda will delve into topics ranging from business and personal life to love and broader life experiences. This diverse content ensures that there is something for everyone, allowing Huda to connect with her community on multiple levels.
Huda’s relationship with her community has always been more than just business. From her early days as an influencer to her current role as a founder and CEO, her audience has been her support system and a vital source of feedback and inspiration. “It’s the most important thing for her, taking onboard feedback and product requests from her community and listening to what they have to say helps her understand what consumers want so she can create products that both she and her community will really love,” she explains.
Ready, set, glam!
‘Huda Hotline’ is not just a project for Huda; it’s a heartfelt venture that has been years in the making. “This idea has been in my head for years, so I’m excited to finally launch – it’s so special to me, and I can’t wait! I’m so full of gratitude and love for my amazing community; they’re the reason I’m here, and I want to feel that I’m always here for them, too. I’ll always be that big sister who gives you realness!” Huda says.