Instagram Reveals Most Buzzed-About Posts During Melbourne Cup 2018

Instagram went into overdrive during the Melbourne Cup. In all, there were 5 million interactions about the event, and fashion on the fields at what is one of the most star-studded events on Australia’s social calendar.

Here are Instagram’s Top 5 attendees

#5. Rachael Finch

#4. Olivia Molly Rogers

#3. Lara Worthington

#2. Elyse Knowles

#1. Sam Smith

Aside from landing on the first place, Sam Smith’s photo also received the title of The Cup’s Top-Liked Photo on Instagram – gaining over 266k likes in under 24 hours.

While The Cup’s Most-Watched Video goes to Usain Bolt for popping champagne bottles with a horseshoe gaining 322.2k views in under 15 hours.

And the most buzzed about horse of the day on Instagram goes to The Melbourne Cup champion, Cross Counter.