K-Pop Takeover: YouTube Reveals Australia’s Top 10 Music Videos

YouTube recently unveiled its highly anticipated Top 10 Most Viewed Music Videos of 2025, alongside its first-ever YouTube Recap, and the results signal a massive shift in how we consume digital culture.

If 2024 was about the “Year of the Fan,” 2025 belongs to the global phenomenon: K-Pop Demon Hunters.

The Rise of the Global Fandom

In a dominant display of digital prowess, the K-Pop Demon Hunters secured a staggering six out of the ten positions on the list. This unprecedented success shows how global fandoms are reshaping local Australian trends, going head-to-head with and often outperforming Western pop royalty like Ed Sheeran and Lady Gaga.

YouTube: Australia’s #1 Streaming Powerhouse

The timing of the Recap coincides with new findings from Kantar, which confirm what many of us in the tech space have suspected: YouTube is now Australia’s number-one platform for streaming video content.

The research reveals that YouTube is currently outperforming every major competitor in the market, including:

Traditional Giants: Linear TV and Broadcast Video-on-Demand.
SVOD Leaders: Netflix, Disney+, Amazon Prime Video, Binge, and Stan.
Social Rivals: TikTok, Instagram, and Facebook.

A Family-Friendly Favourite

Notably, YouTube’s lead is even more pronounced in the family-friendly content category. Parents and younger viewers are gravitating to the platform for its accessibility and diverse library.

This trend is perfectly encapsulated by the inclusion of Jack Black’s contribution to the A Minecraft Movie soundtrack in the top 10; proving that when tech, gaming, and music collide, the Australian audience is watching.