Lancôme Virtual Flagship Launch: Beauty And Tech Merging

Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team
on 10 February 2021

Beauty and tech has merged with Lancôme’s Virtual Flagship which launched in Australia today and you can click here to visit it. 

This launch allows beauty lovers to take part in an immersive experience where they can watch health and beauty live stream events, get exclusive deals on Lancôme products and access to diagnostic tools. 

The Lancôme Virtual Flagship launch proves the luxury brand is focused on innovation and pioneering the way for immersive digital experiences. 

The virtual store, which opens for a limited period of two weeks, will  deliver live content from celebrity and expert talent from a diverse range of industries and expertise.

Within the Flagship you can even play an interactive game which allows you to receive a bonus product, learn more about Advanced Génifique and the Microbiome, and see what other Australian’s think of Advanced Génifique.

Lancôme flagship virtual store
Lancôme Virtual Flagship store

Features of Lancôme’s Virtual Flagship Launch


There is a Génifique offer for everyone. You can shop from a list of exclusive offers.


You can take part from home and connect virtually with international and local guest speakers.


Experience a consultation which focuses on your personalized skincare routine with Lancôme’s innovative beauty technology tools. 

Last year, Lancôme also launched a Virtual Flagship store in Singapore for a limited period. You can read more about it here.


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