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L’Oréal Australia’s New Beauty Tech Experience: Beauty For All

L'Oréal, beauty for all, beauty tech

L’Oréal recently introduced a new beauty tech experience into the Australian market known as Beauty For All, with the aim of focusing on inclusivity, diversity and sustainability by means of technology. To put it basically, L’Oréal feels that everyone deserves to have the right product for them – and technology just might do the trick.

L’Oréal’s intertwining of beauty and tech started seven years ago when they launched their Tech Incubator, allowing for the release of products like L’Oréal Paris Makeup Genius, Lancôme’s Le Teint Particulier personalised foundation and more.

With special guest, Guive Balooch, Global Vice President of L’Oréal Technology Incubator, their latest innovations – La Roche-Posay’s MySkin Track UV and SkinCeutical’s Custom D.O.S.E – will be showcased at the exclusive Beauty For All event; an event that sheds light on bridging technology with beauty and digital health.

About La Roche-Posay’s MySkin Track UV

The MySkin Track UV is the first battery-free wearable and app that measure your exposure to UV, pollution, humidity and pollen; with an aim on keep your skin healthy and safe from the sun.

About SkinCeutical’s Custom D.O.S.E

A personalised service that allows customers to consult with aesthetic professionals regarding anti-aging and discolouration concerns. Thanks to a patented algorithm, the D.O.S.E machine delivers high-concentration actives in real-time to take home in only 10 minutes.

For more information on Beauty For All, visit the L’Oréal website.

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Written by Emeric Brard

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