With 1.3 million followers across TikTok, 433K on Instagram, 516,000 YouTube subscribers and a popular podcast to her name – Margarita Nazarenko isn’t just speaking to online algorithms. She’s speaking to women. Real women, real struggles and real transformation. With unapologetic candour and confidence Margarita has become a digital mentor for the modern woman – one navigating love, ambition, identity and, most of all, self-worth.
“I wrote it for her. And, she’s finally listening,” she says of The New Rules, her debut book that’s now seeing a much-anticipated re-release. Part memoir, part guidebook, The New Rules explores confidence, boundaries, femininity, and what it really means to live life on your own terms. It’s also the name of the movement she’s inspired, one that has catapulted her into the rarest kind of influencer: the kind that actually influences.
From her wildly popular podcast Being Her to her viral “how to be her” content, Margarita’s philosophy has struck a nerve: “This book is a call to action for women to step into their power, embrace their femininity, and live life unapologetically,” she says. She does all of this while balancing a growing media empire, motherhood, and that unmistakable cool-girl energy that makes her feel like your most put-together best friend—the one who tells it like it is.
And, when it comes to modern tech and dating? Margarita pulls no punches. “Relationships were never meant to be built in pixels,” she says. “They’re supposed to be experienced in real life. When you feel someone’s energy, how they carry themselves, what they stand for.” She’s not anti-apps, exactly … but she is anti-illusion. “Someone you’d swipe past on an app might become magnetic in person,” she adds. “Dating apps strip away that magic.”
It’s this mix of vulnerability and veracity that defines her online presence. From TikToks that rake in millions of views to Instagram posts that double as digital sermons on self-respect, Margarita is creating content that converts. But beyond the follower count is a deeper message: Don’t chase validation. Cultivate value.
“Ghosting and DMs don’t define your worth – you do,” she says. “If you have strong boundaries and self-concept, you won’t be rocked by flaky behaviour, because you already know who you are. And that never changes based on a text or a date.”
Her non-negotiables in relationships are just as fierce. “I will never put in more energy than a man puts in. I don’t chase. It works in reverse. The more you pursue, the more they retreat. I also don’t announce boundaries. I just embody them. Silence, detachment, and self-respect say everything.”
On Being Her, her weekly podcast, she dives even deeper, offering unfiltered conversations that peel back the layers of modern femininity. Whether it’s a solo episode or an interview, Margarita keeps it real, raw, and radically honest.
She’s also quick to call out the illusions social media can project: “Social media is a mirror. It either reflects your insecurities or amplifies your self-respect. If you scroll to compare, it drains you. Use it to motivate your future self … not to shame your present one.”
So how does she recommend women rebuild confidence in a world full of likes, swipes and silence? “Detachment. Pull your energy back. Choose yourself, even when no one else does. Romanticise your own life. Fall in love with the version of you who’s rebuilding – not performing. That’s where it starts.”
Her three daily habits for cultivating inner glow? “Show up for yourself like you would for someone you value. Keep small promises – it teaches your nervous system to trust you. Follow people who reflect your beauty and energy.”
If you’re wondering whether lowering your standards is ever an option, Margarita offers a nuanced take. “I’m actually in favour of lowering your standards. But, only for the things that don’t matter. The six-pack, the six figures, the six-foot height … that’s media conditioning. But when it comes to character? Raise your standards.”
At the heart of it all is her mission to help women redefine confidence – not as performance, but as presence. “Protect your softness. Sharpen your standards. And never outsource your self-worth.
