Boost Juice has realised that fun games are a real winner.
Newly launched Find the Fruit is the company’s second gamification app and sequel to its record breaking Free the Fruit game.
Two years ago, the mobile gaming app had over 329,889 downloads and 225,970 prizes given away.
Reaching number one on the Apple App Store (free game category) where it remained for four weeks, and gamers enjoyed close to 56 million minutes of play, at an average 173 minutes per user.
Now Find the Fruit, available on iOS and Android phones, will reward players with over $3.7 million worth of prizes, including 1,000 free Boosts a day and discounts available to be redeemed on any Boost Juice drink during the campaign.
Player favourite, Mango Man, who watched thousands of his fruit friends blended into delicious Boost Juice drinks by players he thought were on his side, is back and looking for vengeance! Unable to watch the in-juistice any longer, Mango Man has hidden his fruit friends and taken them underground.
Players must join forces with game hero Janine (yes, expect to see Janine Allis in a new costume) to help her find the fruit ‘fruigitives’. When enough of these pesky ‘fruigitives’ have been found, players will be able to trade their fruit in store to receive exciting Boost vouchers. The more fruit captured, the better the bounty available to collect!
Using Pokémon Go style functionality, customers are encouraged to walk around to find disguised fruits on their map to interrogate. Players will also have the capability to link the ‘Find the Fruit’ app to their Boost app to redeem prizes and receive in-game bonuses.
Boost Juice’s Chief Technical Innovation Officer, Christian McGilloway says ‘Find the Fruit’ allows for even greater in-app and in-store benefits for players.
“We wanted to make the user experience as frictionless as possible, so have included features like a ‘Link Your Boost App’ function in game, letting customers connect their ‘Find the Fruit’ app to their Boost Juice app.
“Find the Fruit’ can identify if the user has the Boost App on their device via the URI scheme method, and by clicking the button, it will direct them straight to their Boost Juice app. The process is almost instant and when connected, players can store their coupons safely inside their Boost App and redeem the coupon through the in-app store.”.
Find the Fruit’ is now available for download from Apple App and Google Play stores, with prizes available to be won until Sunday, 27 May 2018.
For more information and to learn more about the app please head to findthefruit.com.au.