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Motorola Razr 2020 – The Reimagining Of An Icon

Motorola Razr
Image Credit: Steven Taylor Photography

The iconic Motorola Razr V3 flip phone was released in 2004. Now, 16 years later Motorola has released its 13th product in the Razr family, one that takes Motorola users back to the very first model. Reimagined and remodelled, the 2020 Razr is a modern take on the iconic flip phone that started it all.

Designed more or less the same as the pilot flip phone from 2004, the 2020 Razr remains a flip phone heart. The outside no longer gives off the metallic, robotic feel with the mini screen in the centre with the Motorola logo, like this one:

Motorola razr, flip phone

Instead, the outside is polished, digitalised and touchscreen:

razr

But that’s not all there is. When you look open the phone, it’ll no longer be the separation of screen and dial pad that we’re used to with previous models. They’ve taken it a step further with the implementing of a fully foldable touchscreen.

razr

Reminiscent of Samsung’s Fold smartphone, the Motorola Razr folds out like a flip phone and transforms itself into a modern smartphone.

And it still has the clamshell design that consumers all lobed, as well as the patent-protected zero-gap hinge that keeps the phone flush and protected from dust and debris when closed.

Oh, and it’s also splash- and water-resistant.

“The old RAZR was a fashion icon that defined a generation and became an integral part of pop culture. The new razr takes those elements we cherish so fondly and flips them on its head to carve out a truly revolutionary and unique smartphone experience that you simply can’t get anywhere else,” says Danny Adamopoulos, General Manager of Sales, APAC for Mature Markets, Motorola.

The toughness of the original Razr V3 isn’t compromised by the new and sleek design, either. It’s reinforced with premium stainless steel and 3D Gorilla Glass that keeps it looking protective without tarnishing its elegance.

When it’s unfolded, the display is at 6.2 inches offering an immersive viewing experience. When it’s closed, it’s at 2.7 inches making it easy and undisruptive when carrying around. From the screen on the front, users can make calls, answer texts, change the song, take a selfie, tap to pay, handle all your Bluetooth and WiFi connections and much more.. Even when the Razr is closed, you stay connected.

“At a time when smartphones are getting bigger and bigger, razr’s going compact,” says Adamopolous.

The Motorola Razr will be available online from the Motorola online store and in-store via official retail partner, JB Hi-Fi from 24th February, 2020. It will retail at $2699.

Emeric Brard

Written by Emeric Brard

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