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Open Letter To Every Girl: Please, Learn How To Code

Open Letter To Every Girl: Please, Learn How To Code

Andrea Walsh, the CIO of Isentia, has 20 years experience in tech. Here, she write an open letter to women asking them to learn code:

At last count there was more than 6,500 languages spoken in the world, yet there is one that unites us all: code. If there is a single piece of career advice I would give to any young girl (or woman for that matter) it would be, unequivocally, to learn how to code.

I am fortunate enough to be one of the few female CIO’s in Australia and I would love to be surrounded by more women. The problem is, the pipeline is a little thin. This is not only disappointing for the industry, it is a travesty for those women who are missing out on being a part of one of the most exciting, challenging and exhilarating industries there is to work in.

Technology is the great accelerator the 21st century.

Cloud computing, tablets and smartphones have already transformed how we live and work, but the best is yet to come.

We are on the cusp of a technological revolution.

Soon eye-tracking technology will allow us to control tablet devices with a simple eye movement. We will arrive at work in driverless cars. Smartphones will evolve from mobile computers to revolutionary devices with integrated laser that will turn flat surfaces into touchscreens and with built-in GPS systems so accurate they will measure to the closest centimetre. Before long every family will have their own 3D printing with the ability to custom design everything from iPhone cases to ornaments.

At a time when the tech industry is exploding, sadly there are virtually no women coming through the ranks. Each year IT advisory firm Gartner conducts the world’s largest CIO survey to track senior IT leaders around the globe. Disappointingly, the percentage of women CIO’s recorded in the survey has remained largely static since 2004.

This is more than just a little distressing. It is bad for the industry, and even worse for the economy.

We know intuitively that diversity matters and research has affirmed this thinking time and time again. For example, in 2015 McKinsey published the Diversity dividend highlighting that gender-diverse companies are 15% more likely to outperform others. Perhaps even more interesting to note is that half of the companies listed in the Fortune 10 are women. With technology now an integral of any businesses’ success, surely this healthy representation of women in leadership and obvious return is no coincidence?

Let's encourage our young women to pursue a path in technology - and learn how to code
Let’s encourage our young women to pursue a path in technology – and learn how to code

As a woman passionate about the contribution females make to the industry, I am heartened by this promise of progress with the big players. But we still have a long way to go.  If the industry as a whole does not change, it won’t reach it’s full potential

Firstly, we need to start engaging future female CIO’s now. My daughter is eight and she is already learning to code.

So should every other 8 year old girl in the country. Digital literacy should be as important as any other form of literacy. We need to generate a movement like Michelle Obama’s #builtbygirls campaign in the US, where all young girls are encouraged to engage with technology early and stay ‘hooked’. We need to make sure coding is no longer relegated to the domain of boys.

We also need to ensure that women in the industry are remunerated appropriately. The good news is, as far as other industries go the tech sector is faring considerably well. A 2016 report showed that women in technology are paid 8% less than their male counterparts. While parity is still yet to be achieved this is a significant milestone for the industry when across all sectors the national gender pay gap sits at around 16%.

If the industry can see the value women bring and we are bridging the gap in payscales at a much faster rate than other sector, why are we attracting so few women into the field? Campaigner for women in tech, Melinda Gates, has defined the problem as a ‘the leaky pipehole’ that sees females veer away from a technology career pathway as they move through primary school, high school, University and then into the industry. In the US, 57% of professional occupations are held by women, however females are represented in just 25% of computing jobs. In Australia it’s a similar story. A study from Professionals Australia reported 28% female representation in all science, technology, engineering and mathematics-related professions.

Although it is clear that we have a problem on our hands, we have many reasons to remain optimistic. Women like Gates and her comrades – Sheryl Sandberg, Marissa Meyer and Diane Green – are all working to encourage more women into the field. Then there are groups like FITT, a tremendous not-for-profit organisation solely focused on inspiring more women to achieve their career aspirations in technology through strong peer networking programs to guide young women coming through the ranks. I am also buoyed the growing number of girls opting to study STEM at school. Here in NSW for by example, the girls studying either maths or science increased from 5.4% in 2001 to 14.6% in 2014, while the level for boys has only risen from 2.1% to 5.9%. But there’s still work to do.

As a woman who has been fortunate enough to enjoy an enduring, challenging and meaningful career in tech despite the unfavourable odds, I am extremely passionate about seeing other women benefit from the technology explosion and embark on a career in what I can only describe as one of the most exciting, well-paid and sustainable sectors there is.

If you are lucky enough to work in this exciting industry, please share your stories of success with our girls and inspire them. Keeping them engaged will help us achieve the diversity in thinking needed to use technology to solve some of the greatest problems.

Next time a girl asks you for career advice, please share that the secret to future success is simple: learn to code.



Andrea Walsh, author of the Open Letter To encourage every girl to code
Andrea Walsh

Andrea Walsh, CIO Isentia

​With over 20 years technology experience, Andrea Walsh is currently CIO of Isentia. Here she is responsible for delivering and managing the IT platforms providing media monitoring services to clients across 15 countries in the Asia Pacific region including Australia, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, Thailand and Vietnam.

An experienced technology and digital solutions leader, Andrea has led large (100+) IT and Digital teams in delivering high profile, multi-million dollar business outcome solutions across the Asia Pacific region as part of a global organisation.

Prior to Isentia, Walsh held international leadership roles with marketing and loyalty analytics company AIMIA,

A collaborative and supportive leader with a focus on achievement of organizational and customer goals within deadlines and budgets, Andrea boasts extensive experience in operating in highly competitive and fast paced environments and managing conflicting priorities. Responsibilities have included pre-sales through to design and delivery of leading edge solutions to global clients across single and multi-market environments.

Passionate about growing the representation of women in technology, Andrea is a strong supporter of FITT (Females in IT and Telecommunications); a not-for-profit network whose purpose is to inspire women to achieve their career aspirations and potential at all levels and disciplines within ICT, by facilitating peer networking and support through our programs.


Headquartered in Sydney, Australia, Isentia is a media intelligence company operating since 1982. The company is backed by over 1,100 employees across 15 countries filtering information from over 5,500 print, radio and television media outlets and over 250 million online conversations per month. Responsible for delivering and managing the IT platforms providing media monitoring services to clients across 15 countries in the the Asia Pacific region.

Andrea Walsh

Written by Andrea Walsh

With over 20 years technology experience, Andrea Walsh is currently CIO of Isentia. Here she is responsible for delivering and managing the IT platforms providing media monitoring services to clients across 12 countries.
Passionate about growing the representation of women in technology, Andrea is a strong supporter of FITT (Females in IT and Telecommunications); a not-for-profit network whose purpose is to inspire women to achieve their career aspirations and potential at all levels and disciplines within ICT, by facilitating peer networking and support through our programs.


  1. Andrea is in Australia. She uses a report on US pay “gaps” to ask Australian girls to join her.

    Nobody was with her, get over it . M.A.G.A.

  2. I’m seeing more and more articles driven toward encouraging women to learn to code and I couldn’t agree more. Women are dramatically underrepresented in STEM careers and many believe it has to do with the influence traditional gender roles have on educational bias.

    My wife and I take every opportunity to encourage our young daughter to think in an analytical and problem-solving way and try to encourage games and challenges with arbitrary constraints and limited language choices in order to prepare her mind for the STEM mindset. She loves it!

    There’s really no reason anyone doesn’t pick up an understanding of the logic involved with coding – it could be life-enhancing. With so many free resources like the ebook and youtube channels on or and Khan Academy or Lynda, anyone can get coding in no time.

  3. nice article its good to see female cios empowering other women – does andrea have any real world examples on how she has empowered other powerful women in IT? Or is this for starting women only

  4. Hi! I’m a female engineer in my 30s and I’ve just returned from a year’s career break during which I taught children to code. Just wanted to share some of my favourite free resources if you’ve read this article and are keen to learn:
    – As a starting point I’d recommend and for younger coders,
    – also has a variety of projects right from total beginner level
    – is a great tool for everyone (including adults!) to play around with the principles in a fun, visual and easy-to-understand way
    – provides structured beginner courses in a variety of “proper” languages

    There are tons more, just thought this article needed some info on how to get started so those are my picks!





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