For inspiration, Pinterest is the go to platform for ideas to dress up your home, and check out travel destinations, fashion, food, and tech. Being able to look for how-to videos and tutorials is an additional benefit. Clearly, its working for Pinterest given it has had a 31% increase in its searches for “inspirational videos” since last year.
Now, Pinterest has just introduced a new video features for creators and businesses to reach their audiences including an improved uploader, video tab, lifetime analytics, and Pin scheduling.
Whether you are a business or a great Pinterest user, you can make a great use of it.
For example, L’Oréal UK, Culture Trip, AlphaFoodie and John Lewis are using video to spark inspiration and tell the story of their brands.
And what we like the most is that this new feature benefits the same advantages as usual researches for images. We find the same personalisation and relevance at work across Pinterest which means when you’re looking for dinner recipes, or makeup for your specific skin tone, related videos and even products will appear along the way. So check it out!