Raygun, Hawk And Tuah Girl are just two examples of when Meme Stardom turns mean, explains Global influencer Elise Strachan. meme \MEEM\ noun. 1 : an idea, behaviour, style, or usage that spreads from person to person within a culture. 2 : an amusing or interesting item (such as a captioned picture or video) or genre … Continue reading When Memes Turn Mean: Raygun, Hawk Tuah Girl, and the Cost of Viral Fame