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Samsung Galaxy Fold – Welcoming A New Category In Smartphones

samsung galaxy fold

The exhilaration of experiencing new advancements in technology went into overdrive today with the Sydney launch of the Samsung Galaxy Fold. It felt like I had a glimpse into my future – streaming my favourite movie whilst posting on Facebook and buying an outfit on my Iconic app – all at the same time. Yep, this stylish new phone is a multitasker’s dream.

What’s more for women who love tech, you’ll enjoy the same sensation opening up the Galaxy Fold as much as you would prizing open a jewellery box for the first time. There’s even an extremely satisfying clicking sound that it makes each time you open and shut it. And, as Jo from the Samsung team so aptly explained, it still fits comfortably into your ‘jeans or dress pocket”.

Fact: Samsung spends $35 million a day on research and development and it’s clear that a fair amount of that has gone into the launch of this new category in smartphones.

It is firing on all cylinders – the fabulous UX experience of the triple screen, six cameras and a multitasking ability like no other. By far the world’s most premium smartphone and most expensive to boot.

The Galaxy Fold is going on sale for Australian RRP $2,999 from October 29, 2019.

At today’s launch, Garry McGregor, Vice-President of IT and Mobile, Samsung Electronics Australia, said that the Fold was not only made for Australians but will also change the way we experience mobile design and innovation.

samsung galaxy fold
Samsung Galaxy Fold is available in Cosmos Black and Space Silver

“It’s not everyday you get to announce a new mobile phone category,” he said brimming with enthusiasm. “We’ve seen really strong growth in the market particularly in the premium area, mid-tier and wearables and we’ll continue to innovate in the category.

“Australians are the biggest smart phone users with over 40% of users streaming Netflix and we need a product that supports that. People want to immerse themselves in content.

“This flexible screen has been eight years in the making. In Korea, this product sold out in some channels in minutes. Samsung believes in being bold and to push the boundaries of innovation you have to take risks. “


“Australians today are embracing larger screens as they consume, capture, share, and do more on-the-go. From the moment you pick it up and unfold it, the Galaxy Fold unlocks a completely new large-screen experience, Garry McGregor, Vice-President of IT and Mobile, Samsung Electronics Australia

Among its many features is the world’s first immersive 7.3-inch Infinity Flex Display. Plus, when closed, users can access their essential apps and information on the 4.6-inch cover display, and when opened, explore new ways to multitask, watch videos and play games with a better experience than before because the screen is so much bigger.

Here’s how the multi-tasking works

Users can open up to three active apps simultaneously on the main display so they can surf the internet, text, work, watch, and share without missing a beat.
The App Continuity function also enhances the experience, offering seamless transitions between the cover and main displays. As Galaxy Fold opens and closes, apps will automatically pick up where they left off. When the user is ready to take a photo, make in-depth edits, or have a closer look at the feed, they can simply open the display and enjoy a larger canvas.

From its unique form factor to its foldable UX, versatile camera and premium performance, Galaxy Fold is a fabulous new offering.

Robyn Foyster

Written by Robyn Foyster

Robyn Foyster is an award-winning journalist and former Editor-In-Chief of The Australian Women's Weekly. She is also the owner and publisher of Women Love Tech, Game Changers and The Carousel. Robyn is the owner and founder of a tech business called AR tech, where she helped create the world's first AR community shopping app called Sweep and her team produced the 2018 Vivid app. She is a speaker and a judge of the Telstra Business Awards and Mumbrella Awards. Robyn is passionate about supporting women in STEM.

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  1. Oh god. Apple has such a shitty product. Why would Apple have to create some kind of brand to create this product? Apple has made this product look like it was created around the same time Apple introduced the iPhone’s first iPhone. Sigh. This is not something Microsoft can do to stop the iPhone from becoming the dominant smartphone OS for almost half a decade. I can’t stop laughing about Microsoft as they are, and then I just feel like that is another story about how this company has been taken to the next level in the market. I love Microsoft, but I wish they would start making Android more accessible on every device except the iPhone. I hope my bluestacks simulator run to this smoothly.

  2. Nice to read, looking forward to seeking more from your blog. I have just started a repair business, I usually follow informative content regarding technology to keep me informed & I have been using a <a href=”https://www.repairdesk.co/feature/point-of-sale”>repair shop point of sale software</a> to manage the business workflow of multi-locations on a single platform, all these acts really help me to make my business more effecient & successful. Please keep sharing useful information, thanks for sharing it.

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