With Easter coming up, Pinners have been searching for new ideas about the holiday including new locations for road trips, treats to make – and even what to wear when you’re traveling!
Pinterest has become more popular on the travel front lately as people have turned to the app for travel inspiration. Worldwide there’s been a 60% growth in travel searches this year and there’s been a 40% growth in Pinterest’s travel audience from 2019.
Right now, Easter is the break everyone needs and Pinners have been madly searching for different ways to spend their holiday. With international travel still restricted, Pinterest is seeing the searches for new road trips, where to go with kids and what to listen to, much higher than it was at this time in 2020.
Surprisingly – even what to wear on a road trip is top of mind for Aussies with searches for road trip outfits on Pinterest increasing by 145% from last year.
So whether it’s discovering a prime new location to explore, looking for tricks on how to keep the kids entertained or easy ideas for that perfect on-the-go snack to keep in your esky, Pinterest has become one of the go-to destinations for Easter long weekend road trip ideas.
Here are some more stats:
This Easter, Aussies are searching for different food ideas as well. Here are some stats on the latest food searches:
The data for these statistics comes from Pinterest internal data, AU, Feb 2021-March 2021 versus Feb 2020 – March 2020.
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