How was your Summer? Did you manage to squeeze in some sunshine, slow mornings and super long lunches. Orm did your festive season blur into one endless scroll of Boxing Day sales, late-night impulse buys and WhatsApp links from friends asking, “Is this cute?”
If your phone is currently holding together 47 open tabs, 200 screenshots, and at least three abandoned carts, consider this your gentle nudge to finally get… Sortd.
Because if there’s one thing the silly season leaves behind (aside from a vague sugar hangover and a wardrobe full of “sale bargains”), it’s digital clutter. Screenshots of shoes you loved but forgot to buy. Open tabs for birthday presents you never checked out. Notes app wishlists that made perfect sense at the time and now read like cryptic riddles. That perfect find you discovered at 11:47pm … and then promptly lost it in the mess.
Enter Sortd – the homegrown tech platform (available as both an online shopping app and chrome extension) quietly transforming the way Australians shop online.
Created by lifelong friends and female founders Alexis Aaron and Jodine Wolman, Sortd is the universal shopping wishlist that finally brings calm to our chaotic online habits. It lets you save, organise and track items from any online store, all in one place – meaning no more frantic re-searching, no more tab overload, and no more screenshot graveyards.
And judging by its explosive growth, we’re far from alone in craving a more streamlined way to shop.
Over the Black Friday and Christmas period, Sortd experienced a massive surge in momentum. Platform users jumped by 96 per cent in Q4 compared to the previous quarter, revenue skyrocketed by more than 600 per cent, and an impressive $8 million in sales flowed through the platform across November and December alone. Referral activity also surged by 300 per cent, proving that once people discover Sortd, they’re very quick to tell their friends.
In other words: we’re all very ready to get sorted.
