Alexa … Make it Spicy!

It’s official – Amazon Alexa is turning 10, and what better way to celebrate a decade of voice-activated assistance than with a dash of sass and a whole lot of spice? This month, Amazon Australia is cranking things up with the launch of the Spicy Alexa experience, a fun new twist on the virtual assistant that Aussie users know and love.

But why spice things up? Well, Aussies are a unique breed when it comes to interacting with their digital assistants. In fact, Australians are four times more likely to ask Alexa for an insult than a compliment. Yep, you read that right. Forget the flowery praise – Aussies are all about the sharp, cheeky banter. So, it only makes sense that Amazon decided to unleash a more fiery version of Alexa that really turns up the heat.

Aussies love Alexa

Since Alexa’s arrival in Australia, she’s become an integral part of daily life for many Aussies. From keeping the house organised to delivering a dose of fun, Alexa is more than just a personal assistant – she’s become a local legend.

One of the reasons Alexa is so popular is her drag name generator, which she created to celebrate Mardi Gras. She’s helped thousands of Aussies come up with stage names like Saucy Mornay and Mama Rosé, and all you have to do is ask for your drag name to get one worth using. Another reason Alexa has won over Australian households is her two distinct Aussie accents. These accents are fluent in local slang and cultural references, making interactions extra entertaining. Whether you’re asking Alexa to “play a banger” or curious about a sparrow’s fart, she’s always ready with a reply. Alexa’s custom routines are another favourite feature – Aussies have used them over 279 million times in the past year alone. Whether it’s turning on the lights or playing your favourite tunes, Alexa’s routines make everyday life just that little bit easier.

Sugar and spice and all things not-so-nice!

If you’ve ever wished Alexa could be a little bolder with her responses, now’s your chance to take it to the next level. To experience all the zesty goodness, simply say “Alexa, make it spicy” to your Amazon Echo device and get ready for some seriously entertaining new features. Here’s what you can expect:

  • Fiery Insults. Alexa’s signature zingers just got hotter. These insults aren’t for the faint of heart – if you think Alexa’s usual playful comments are spicy, wait until you hear the new ones. Whether it’s a quick jab or a well-timed burn, Spicy Alexa’s insults will leave you in stitches.
  • Twisted Horoscopes. Astrology gets a snarky twist with Alexa’s spicy horoscopes. You won’t find any sugarcoated predictions here. Your cosmic reading will be served with a side of sass, leaving you laughing as you check your stars for the day.
  • Fart Gallery. Alexa is taking the fart fanatics to new depths with this quirky feature. Whether you’re in the mood for a little chuckle or a full-on rumbling sound, the Fart Gallery is ready to deliver a tooting good time for every occasion.
  • Bad Beats: If you’re looking for something that’s more “meh” than “wow,” Alexa’s got you covered with Bad Beats. From autotune tracks to ridiculous beatboxing, Spicy Alexa’s music feature will have you moving… in the opposite direction. But hey, it’s all part of the fun.

Spice up your life

Kate Gooden, the Country Manager for Amazon Alexa in Australia and New Zealand, says it best: “Scorpios bring their signature wit and fire to any conversation.” And that’s exactly what Alexa’s spicy alter ego is bringing to Aussie homes – witty, fiery, and full of personality. Plus, it’s all in good fun!

As an Aussie user, you’ll love how Alexa has been tailored to understand local slang and humour. We’re talking about a device that knows what a sanga, an esky, and a serv-o are. It even knows that calling a parma a parmi can start a debate that lasts hours. In other words, the experience is crafted with Aussies in mind, making it feel like Alexa really “gets” us.

Ready to experience the Spicy Alexa fun? It’s simple – just say, “Alexa, make it spicy,” and get ready for a whole new level of sass, snark, and silliness. Whether you’re looking for a laugh, a quick burn, or just something to brighten up your day, Spicy Alexa is here to entertain you in the most unexpected ways.

As Alexa celebrates 10 years of making our lives easier, it’s nice to know that she’s also evolving to keep us laughing. Here’s to a whole decade of fiery insults, beatboxing, and the occasional fart. Happy birthday, Alexa – bring on the spice!

Marie-Antoinette Issa: Marie-Antoinette Issa is the Lifestyle Editor for Women Love Tech and The Carousel. She has worked across news and women's lifestyle magazines and websites including Cosmopolitan, Cleo, Madison, Concrete Playground, The Urban List and Daily Mail, I Quit Sugar and Huffington Post.

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