As competition heats up in the supermarket space, one supermarket is investing deeply in technology to drive loyalty, serving as a reminder for retailers across the world to rethink innovation in driving personalised, real-time marketing.
For many years, Tesco Stores Ltd, one of the UK’s largest supermarket chains, has attracted and retained customers with its ‘Clubcard’ rewards system. However in recent years, it has upped its game with a new AI-powered personalised program, leveraging Eagle Eye’s personalised, real-time marketing solutions.
EagleAI’s ‘Personalised Challenges’ is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour. In-built AI and deep machine learning facilitate hyper personalisation through its analytics capability, providing consumers with promotions more suited to them.
Lizzie Reynolds, Group Membership and Loyalty Director at Tesco, revealed significant cost savings customers could benefit from if they participated in the AI-powered loyalty program.
“We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 ($AUD680+) off the annual cost of their groceries,” she said. “Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”
Following a successful trial, with a higher than anticipated participation rate, Tesco will roll out Personalised Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges.
Eagle Eye has confirmed it has now secured a one-year contract, with the option to renew for a further year for its AI-powered Personalised Challenges solution, building on its existing relationship with the retailer. The solution will power personalised and gamified offers and promotions to each individual Clubcard member.
“It’s a privilege to be working with Tesco, one of the world’s great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions,” says Tim Mason, CEO of Eagle Eye. This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalised marketing messages, and our position at the forefront of personalised marketing.”
The EagleAI – Personalised Challenges solution became part of the Eagle Eye offering through the acquisition of Untie Nots in 2023.
About Eagle Eye
Eagle Eye is a leading SaaS technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities.
Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 750 million personalised offers are executed via the platform every week, and it currently hosts over 200 million individual loyalty members for businesses all over the world. We are trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.
The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group. Web – www.eagleeye.com
