For years, women have turned to healthcare professionals for a better understanding of their mind and bodies, only to hear that it is “all in their head”. Brittany Hugoboom, founder of the 28 app and the burgeoning sector of FemTech, are prioritising women’s health and unlocking new tools to educate women on how to maximise their mental and physical wellness during their menstrual cycle.
It’s a fact that many popular fitness methods were designed for men, not women. 28 is something different. It’s a new approach to feminine fitness designed by supermodel trainers and medical experts so women can work with their natural cycle – not against it.
In fact, 28 is the first fitness method of its kind – designed to optimise your energy, hormones, strength, and flexibility as you experience changes throughout your menstrual cycle. With the 28 app, you get exercise videos, nutrition tips and emotional insights based on your body’s natural cycle.
“Women have been locked in the passenger seats of their own bodies—our education system failed us, doctors gaslit us, and hormonal birth control promised freedom but tricked our bodies into dysfunction and pain. Today, we begin anew. Today, a revolution begins. I’ll see you on the journey.”
Brittany Hugoboom, Co-founder of 28
28 emphasises the importance of cycle tracking, discusses fertility benefits and educates women on hormone health. This app is tech-enabled to provide a personalised health and wellness experience to women that want it. Through analysis of each user’s natural cycle, 28 introduces women to fitness routines and nutrition profiles which are scientifically curated for women. These health suggestions correspond to the user’s current emotional state, lifestyle, and relationships, acting as a tool for women to work towards healing and strengthening their mind, body, and spirit.
Painful periods aren’t natural – but they are common. Synthetic estrogens in birth control, plastics, and beauty products have created hormone imbalances for millions of women. 28’s functional nutrition is designed to naturally restore balance to your hormones.
Your cycle is your compass. Your cycle has four phases. Each phase brings changes to the brain and body. Exercising and eating based on your cycle means changing the types of movements and nutrients during each phase to optimise your physique, hormones, and mood.
The 28 app is available for iOS and Android and can be downloaded for free. For more features, you can upgrade to Premium.
About the Four Phases of 28
There are four phases in 28 – based on the fact that – ‘You are a mystery. Your body doesn’t have to be.’
Phase 1: Restore – Menstrual
Your period has arrived. As the body sheds the uterine lining, hormone and energy levels are at their lowest. Now is the time for self-care.
Phase 2: Awaken – Follicular
A new cycle has begun and your body is replenishing. Estrogen and testosterone levels rise, making this an optimal phase for muscle growth.
Phase 3: Perform – Ovulatory
An egg is released. Your fertile window has arrived. A positive mood, high energy, and strong sex drive make you a force to be reckoned with.
Phase 4: Balance – Luteal
Your body winds down in preparation for menstruation. Progesterone, the dominant hormone, peaks. PMS is common, often triggered by hormone imbalance.
Here are some of the more common questions people have about 28 answered:
Is there still a free version of 28 even though there’s a Premium subscription now?
Yes – thankfully there is! You can still enjoy majority of the original content under 28 free version and you can upgrade to Premium if you would like unlimited access to all workout videos, nutrition recipes, grocery list and many more upcoming new features.
What do you do with my personal data, especially around cycle tracking?
Protecting user data is our highest priority, which is why 28 is custom-built with the most cutting-edge technology and services available today. We will never sell your personal information and we will protect it to the same extent we protect our most proprietary confidential information. The data we voluntarily collect is strictly confidential and used only for the purposes of providing a customized user experience.
How do I use the program?
Once you sign up, enter your cycle information for the “last day of your first period” and “averege cycle duration” or update them in app under Profile > My Cycle anytime. We encourage you to keep the information update to achieve the most accurate results. Every day upon logging in, you’ll access a personalized dashboard that provides insights about your body, hormones and emotions. You’ll find your workout videos for the day, nutrition profile and lifestyle tips – all customized to where you are in your cycle.
How long does it take to do each workout?
Depending on the phase you’re in, the average workout is approximately 15-35 minutes in length, with the average being close to 22 minutes.
What results can I expect from these workouts?
Physically: A stronger, more flexible body. Emotionally: Balanced hormones and more predictable mood swings. Aesthetically: These workouts are designed to lean your legs, tone your arms, sculpt your booty, and strengthen your core for a beautifully feminine physique.
How does the menstrual cycle impact training?
The menstrual cycle drastically changes your body, hormones, energy, and emotions throughout the month. Training based on these fluctuations ensures you’re giving your body what it needs, when it needs it.
How does 28 track my menstrual cycle?
Upon signup, you’ll be prompted to document the first date of your last period and your average cycle duration. As you go through the program, you can adjust as needed if future periods come late or early by updating your cycle in your profile settings. Over time, you’ll understand your body and its fluctuations more intimately, thanks to 28’s easy-to-understand, bite-sized approach to breaking down the science of the cycle.
Will these workouts help to relieve cramps and other painful period symptoms?
While every body is different, most users will experience more manageable symptoms of PMS when following 28’s nutrition guidelines, which are designed to help regulate hormones and provide key nutrients when it matters most.
Is this program good for women of all body types to use?
Yes! This method was designed to be effective, regardless of size or shape, and challenging for both beginners and experts.
Will I need any equipment for the workouts?
All the workouts can be done without any equipment! However, we recommend using a yoga mat if you’re working out on a hard surface. If you’re looking for an extra challenge, you can add resistance bands or hand/ankle weights to many of the workouts. But trust us, they’re harder than they look!
For more info about 28, visit here.
For more from Women Love Tech about FemTech, visit here.
