As the school year kicks off, parents across Australia are about to face an avalanche of messages, reminders, and never-ending admin. From WhatsApp group chats blowing up with a constant stream of school event updates to the endless juggle of appointments, extracurriculars, and household tasks … it’s no wonder so many parents feel like they’re drowning before the first bell rings. The good news is Artificial Intelligence has also graduated to the next level – with the Goldee app – an AI-powered personal assistant designed to help parents conquer the chaos and streamline all those little (but oh-so-stressful) school-related tasks – topping the class.
A, B, C … 1, 2, 2914!
When it comes to overwhelm the numbers are intense. Here’s what you’re up against if you’re the parent of two school-aged kids:
- You’ll get 2,914 WhatsApp messages this year. (Yep, you read that right.)
- You’ll spend the equivalent of 12 weeks of unpaid admin just keeping track of everything from doctor’s appointments to extracurriculars.
- On average, parents will juggle 1,244 different tasks each year, ranging from organising school events to meal planning. (Yikes!)
So, it’s no surprise that 74% of women and 47% of men are feeling the pressure, trying to balance work, family, and all that hidden admin. But the reality is that 71% of household mental load still falls on women, and that’s leading to burnout and stress for a lot of parents.
A Gold Star app
Goldee is like your personal assistant that helps you stay on top of all those little (but important) details that make family life run. The app uses AI to scan your WhatsApp messages, school emails, sporting fixtures, and even your family calendar, and pulls it all together into one place.
Never forget a school event, a birthday party invite, or that all-important bake sale sign-up again. Plus, Goldee helps you delegate tasks and share the load – whether it’s with a partner, a relative, or even the kids (yes, they can help too!).
“Book Week costumes, soccer boots, last-minute bake sales – Goldee is here to make sure nothing slips through the cracks,” says Verity Tuck (main image), mum and co-founder of Goldee. “We wanted to create something that saves time, cuts out the back-and-forth, and gives parents more headspace to actually enjoy time with their kids, rather than stress about it.”
Can an app really beat the back to school overwhelm?
We’ve all been there. You’re scrolling through endless WhatsApp group messages, searching for the one about next week’s excursion, only to find it buried under 20 other notifications. And, just when you think you’ve found everything, there’s another task you forgot to add to your calendar.
Goldee is designed to eliminate this back-and-forth by gathering all your family-related tasks into one easy-to-use app. It doesn’t matter if it’s a school event, an extracurricular activity, or even a simple reminder to pack lunch. Goldee handles it so you don’t have to.
Goldee even uses voice integration, so you can just speak your tasks into the app while you’re on the go. Yep, no more frantic scribbling down reminders or searching through old texts to remember that last-minute school duty.
If you’re a single parent, the juggling act can be even more intense. Goldee is a game-changer for single parents, helping to lighten the load by consolidating everything into one place and allowing you to delegate and stay on top of everything without doubling your effort.