If you’ve ever found yourself barking up the wrong tree while shouting your dog’s name into the night, this one’s for you. Life360 – the app already keeping 3.1 million Aussies safe and connected – has officially gone to the dogs (and cats!) in the best possible way.
Launching today, the new Pet GPS Tracker, designed to give pet owners complete peace of mind and a little less panicked paw-scratching when their furry friends make a run for it. The launch comes alongside new Life360 research revealing almost half (42%) of Aussie pets have bolted at least once — and one in seven are repeat offenders. With numbers like that, this release is absolutely paws-itively necessary.
Leading the pack is Valerie the dachshund (feature image) – Australia’s most notorious, tail-wagging fugitive – who’s swapped 500+ days on the loose in Kangaroo Island for a new role as Life360’s first-ever Chief Escape Officer. Her mission? Helping other houndinis and meowtlaws stay safe, sound and snuggled at home. Her resume? Im-paw-sible to beat.
Paw and Order: Smart tech for sneaking pets
For the 27% of owners who admit their biggest fear is a missing pet, Life360’s Pet GPS Tracker is here to fetch you peace of mind. The device uses progressive beaconing technology — GPS, WiFi and Bluetooth working in harmony — to update your pet’s location every 10–12 seconds. So whether your border collie dashes through an open gate or your cat vanishes on a stealthy moonlit prowler mission, you’ll know their every paw-step before you’ve even grabbed your shoes.
The tracker is sleek, lightweight and waterproof up to one metre — ideal for pups who love a splash. It clips easily to most collars using a flexible universal attachment, comes in three stylish colours — Black, Pink Punch and Navy Blaze — and features a rechargeable battery that lasts up to 14 days (or an impressive six months in Reserve Mode). There’s even a built-in LED safety light to help spot your mischief-maker when they’re out on their twilight zoomies. Safety never looked so fetching.
The Great Escapes … (And how to stop them)
Life360’s research shows Aussie pets are sneaky little rascals. Top escape tactics? Doors left ajar, squeezing through gaps, and outsmarting fences. One in ten owners have absolutely no idea how their pets pulled it off, and a third suspect their furry friend has slipped out and back in undetected — the true cat burglars and doggy daredevils of the pet world.
That’s where Life360’s Geofences and Escape Alerts come to the rescue. You can set safe zones and get an instant ping if your four-legged Houdini wanders out. And for the oddball adventurers who end up at a pub, bakery, cinema or, somehow, a toilet bowl, the app’s Location History helps you retrace their paw-prints for up to 30 days. Who says curiosity killed the cat? Sometimes it just leads to an app notification…
The paw-sibilities are endless
Life360’s Pet GPS Tracker is now available as part of the Life360 Gold ($159.99/year) or Platinum ($249.99/year) memberships, billed monthly, with a one-month free trial for new subscribers. The device itself launches with a special $3.60 introductory offer (fetch it at life360.com/en-au/tile-trackers) before it reverts to $89.99. Considering the peace of mind – and the potential vet bill savings from stress-induced heart palpitations – that’s a small price to paw.