There are few things more deflating than checking your camera roll after asking your partner for “just one photo” – only to find a collection of blurry, mid-blink disasters and unflattering angles that make you question your life – and partner! – choices. If that sounds familiar, you’re far from alone. According to new research from Fujifilm Australia, a whopping 87% of young Aussies think their partner is useless at taking photos of them.
And the crimes don’t stop there. The study, conducted by PureProfile, found that six in ten (60%) blame bad angles, 44% have fallen victim to the dreaded mid-blink, and a daring 33% say their partner zooms in way too much. Add to that the shadow-casters, background-ignoring offenders, and accidental double-chin specialists, and you’ve got yourself a national epidemic of photographic faux pas.
But all is not lost. In a move that might just save relationships (and Instagram feeds) across the country, Fujifilm Australia is stepping in to turn amateur snappers into certified photo pros with their new Fujifilm Ultimate Picture Perfect Partners Workshop.
Happening on Saturday, 25 October, at the Fujifilm House of Photography in Sydney’s CBD, this complimentary event promises to transform your other half from photo fail to frame-worthy hero in just one hour. Running from 10am to 3pm AEDT, each session is led by photographer and creative director Ben Savage – a man who knows his way around both a camera and a compliment-worthy composition.
Ben, who jokingly calls himself a “certified Insta-boyfriend,” says the workshop is about more than just fixing bad photos – it’s about connection. “Photos aren’t just pictures – they set the mood,” he says. “Nearly half (44%) of young Aussies say a good or bad photo can actually make or break their day. This workshop is all about empowering people to become their loved one’s ultimate Picture Perfect Partner.”
And he’s not exaggerating. The same research revealed that three in ten (32%) young Aussies now consider taking a good photo a true love language – ranking it higher than traditional gestures like flowers and chocolates (28%). Forget “say cheese” – this is the new way to say I love you.
Each session will see couples coached through hands-on exercises designed to master flattering poses, find good lighting, and frame the perfect shot – all with the help of Fujifilm’s latest digital cameras. There’s even a dedicated glam station, so participants can freshen up before their moment in front of the lens.
Leanne Hughes, Head of Marketing for Fujifilm Australia’s Electronic Imaging & Optical Devices Division, says the workshop was inspired by a simple truth: we’ve all been there. “We’ve all been in that situation where you ask a loved one – whether it’s your friend, family member, or partner – to take a photo and it’s a total fail,” she says. “Now our research proves it’s a widespread problem that’s bugging young Aussies. That’s why we’re so excited to host a workshop that’s genuinely about helping partners get it right. It’s about taking those photos from bad to brilliant – and putting an end to the endless re-dos.”
So, if your camera roll is filled with outtakes that never make it to the grid, consider this your chance to turn things around. Whether you’re the reluctant photo-taker or the long-suffering subject, Fujifilm’s Picture Perfect Partners workshop promises plenty of laughs, a few “aha” moments, and some seriously scroll-stopping results.
Bookings are free but limited – and with spots allocated on a first-come, first-served basis, it’s worth getting in quick.
What: Fujifilm Ultimate Picture Perfect Partners Workshop
When: Saturday, 25 October, 10am–3pm AEDT
Where: Fujifilm House of Photography, Ground floor, 263 George St, Sydney
How: Register via Eventbrite to secure your complimentary spot before spaces fill up.
