If tech launches were red-carpet events, Samsung just did a Rihanna and showed up in a head-turning outfit that stole the show. This year’s lineup brings not just upgrades, but some serious “super star” moments. Here’s why the Galaxy Z Fold7, Galaxy Z Flip7, and Galaxy Z Flip7 FE are the new A-list accessories you’ll want to invest in this August. And, how the new Galaxy Watch8 series is ready to slide onto your wrist like it was always meant to be there.
The Galaxy Z Fold7 – the multitasking marvel
The star of the show is the Galaxy Z Fold7 – Samsung’s thinnest and lightest Fold yet, tipping the scales at just 215g. It’s designed for people who want the portability of a traditional phone and the immersive, productivity-boosting benefits of an 8-inch Dynamic AMOLED 2X display when unfolded. Think editing a doc while watching a video, or running multiple apps side-by-side without squinting.
Powered by the Snapdragon 8 Elite for Galaxy, it’s fast – like, real-time-language-translation fast. And, for photo lovers, the first 200MP wide-angle camera in a Galaxy Z series phone captures ultra-detailed shots whether you’re snapping late-night cityscapes or your dog mid-zoomies.
The new Galaxy Z Fold7 bakes AI into almost everything here – from “Suggest Erases” that removes photobombers with a tap, to on-device generative edits that clean up backgrounds without needing a separate app. And if you’re editing a video with wind noise, the upgraded Audio Eraser has your back.
The Galaxy Z Flip7 – pocket-sized powerhouse
For those who like their tech small but mighty, the Galaxy Z Flip7 is your foldable soul mate. It’s the slimmest Flip yet, with a new edge-to-edge 4.1-inch FlexWindow that’s not just brighter (2,600 nits!) but also more useful than ever. You can reply to messages, check your calendar, or snap a selfie – all without opening your phone.
AI plays a starring role here too, with Gemini Live available right on the cover screen. Imagine asking your phone to check your flight details, find a top-rated restaurant at your destination, and jot it all into Samsung Notes – without ever unfolding it. The 4,300mAh battery is the biggest ever in a Flip, so you can go from morning podcast to late-night photo session without scrambling for a charger.
Speaking of photos, the Flip7 is a bona fide selfie studio. You get a 50MP Wide lens and 12MP Ultra-Wide, plus Samsung’s ProVisual Engine for intelligent scene optimisation. The result is crisp, vibrant shots whether you’re catching golden hour light or dancing under festival stage LEDs.
The Galaxy Z Flip7 FE – foldable fun for fans
Samsung’s first Fan Edition foldable – the Galaxy Z Flip7 FE – keeps the Flip’s playful, customisable DNA while offering a more accessible entry point to foldable tech. It’s perfect for those who want that iconic flex without going full flagship.
The Galaxy Watch8 series – thin, comfy, and health-obsessed
Finally, no Samsung launch is complete without a wearable upgrade. The Galaxy Watch8 and Watch8 Classic are the thinnest, comfiest Galaxy Watches yet, making them ideal for all-day wear. They’re stacked with new wellness tools like Bedtime Guidance for better sleep habits, Antioxidant Index to help track your body’s resilience, and Running Coach for personalised training.
And if you’re after something tougher, the Galaxy Watch Ultra (2025) has had a refresh, now sporting One UI 8 and a Titanium Blue colourway that’s as rugged as it is stylish.
To learn more, visit Samsung.com/au
