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With television shows like ‘Emily in Paris’, the idea of being a micro-influencer, social media influencer or blogger looks appealing.
The reality can be a rather different experience. When you are invited to an event or sent a gift arrangement, you’ll be required to promote the brand with some guidelines.
You might like to think of this as a freelancing job. And often it can feel like work. You’ll need to dress up professionally (unless you’re a film reviewer), and do some market research beforehand so that you are prepared and feeling confident when you meet with your client.
I’ve been asked a number of times what a social media influencer or blogger’s contract looks like. I personally prefer a well-written media release with some optional professional photography to use.
I prefer to sign agreements only when the payment or gifting arrangement is valued above AUS$100. It’s a better use of everyone’s time to sign a year-long gifting arrangement to attend a chain on cinemas over each film preview event. (However, I’ll happily make an exception for Warner Bros film premieres).
Here are some general guidelines for creating social media influencer and blogger contracts:
Here is an outline of an agreement which I used via a public relations company:
Agreement between <influencer’s name> and <company> outlining creative content creation and event promotion to promote <product or event> and related activities/events. <influencer’s name> agrees to deliver on the below obligations in line with the specified due date, using key messages, and required handles, tags and links.
Name: <influencer’s name>
Product/Show: <specific product or event>
<date, if revelent>
Products / Number of Tickets: 1 <or what product received or payment>
Instagram: – <e.g. @womenlovetech>
Facebook: – <e.g. @womenlovetech>
Website or Blog: (if applicable): <[e.g. https://womenlovetech.com.au/>
For social media posts, the following details must be included (where applicable):
Instagram @companyname #companytag #campaigntag
Line and space for both parties to sign on a line, with the date and their full names.
Please leave a comment and let us know about your experiences with using Social media influencer and blogger contracts: