Former Young Australian of the Year and global influencer, Sam Cawthorn, has just written about book about how to be an influencer called People Follow People and so here in this story, he gives us his Top 5 Tips on how to gain followers and become an influencer.
This book is the fifth Cawthorn has written and it’s a practical 12-step guide which shows you how you can become an influencer people actually want to follow.
Cawthorn became an influencer himself after a devastating car accident in 2006 left him with an amputated arm and a severe leg disability. But he didn’t let this set him back or stop him from reaching his goals.
Instead he turned his story into a triumph and went on to become a global influencer, a top-selling author of five books, winner of the Young Australian of the Year in 2009 and an in-demand speaker who has trained executives from major organisations including the United Nations, CommBank and BP.
So what do you need to do if you want to be an influencer?
When many people hear the word ‘influencer,’ they automatically conjure up images of suntanned, bikini models posing in front of a beach while sipping on a cocktail. But more recently, we’ve seen the definition of ‘influencer’ change with the introduction of wider social media platforms such as TikTok and YouTube.
A recent study in the UK revealed that among children aged 11-16 years, one in five (17%) dreams of becoming a social media influencer when they grow up. With all these changing definitions and a generation of people wanting to establish influence – how do you stand out from the crowd and become someone people actually want to follow?
Cawthorn says there’s been a significant change in the way people are viewing influencers in 2021 and he describes it this way:
“People are no longer obsessed with flawless Instagram snaps, perfect captions and unachievable standards, but instead are looking for influencers who demonstrate authenticity and genuine integrity in everything they do.”
Cawthorn believes our current interest in becoming influencers will only grow in future years, as people turn away from trusting big corporations and instead look to individuals who demonstrate what their values are and that they can stick to them.
In his new book, Cawthorn shares his top tips and advice, largely learnt from his own experience. The book also delves into the characteristics of some of the world’s best leaders and how you can harness their skill-set to win respect and continue with your own purpose.
So here are Cawthorn’s Top 5 Tips to becoming an influencer that people really want to follow:
As an influencer, you will be known by your character and loyalty, particularly during crisis. Loyalty means you will stand by your team, your community and even your dreams when things become difficult. As an influencer, you will often have many opportunities on your doorstop but a great influencer knows that if you need to backstab, reject, or overlook those around you to reach it, you’re going in the wrong direction. Even though opportunities may come your way, true leaders will always make loyalty their first priority.
To find out more about Sam Cawthorn’s tips to becoming an influencer, you can take a look at his latest book, People Follow People, by visiting this website.
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