Generation Z or Gen-Z for short, are those born between 1997 and 2012. Prominent for their consuming prowess and their native use of technology, Gen-Z is at the core of peak technological innovation, and where information is readily available and accessible, with social media growing increasingly ubiquitous.
These technological advancements are two sides of a coin. On the plus side, there’s an abundance of information that allows Gen-Zers to broaden their knowledge and be versatile. And on the negative side, too much screen time can compound feelings of isolation and lead to underdeveloped social skills
After evaluating the magnitude of efforts that have been invested into the millennial generation over the past 10 years, entrepreneurs can now have a sigh of relief, because to an extent, there’s a generation that is more digitally inclined and with various methods to make business(es) seamless. And this is great news for business owners.
Without a doubt, there are digital marketing secrets peculiar to a Gen-Z entrepreneur. Here are a few of those:
1. Be Relatable
In an advertising campaign study, USC discovered that 31% of ads that lead with emotion were successful, compared to the 11% of ads that lead with logic. Although this study was conducted on advertising, it’s very much possible to leverage the rationale behind this. Ads or content that tug at emotional strings often performs much better than those that don’t. Believe it or not, people connect with real emotions.
A staunch believer of this notion is Emma Chamberlain, a Youtube influencer and entrepreneur. Her online empire was built with this simple ideology. “I would hope that young girls could relate to me and see that the lives of people on the internet are not as perfect as they seem”, says Chamberlain. This ideology catapulted her success in the Youtube world, amassing 11 million followers. Chamberlain is one of the most influential online female personas and was recently invited by Vogue to attend the New York Met Gala.
2. Creating Value-Oriented Content
Often described as ‘millennials on steroids,’ Gen-Zers are halfway between idealism and materialism, and this is a balanced mix of reality. However, they understand that what makes the world go round is value creation.
While value creation may seem a bit tough to figure out, Flynn Blackie— a Gen-Z entrepreneur, has proved there is a way to break through and market your products. He believes that value creation is what drives today’s market, not just targeted ads with no value.
3. Be Persuasive
Gen-Zers find ways to connect to their clients by telling stories that affirm their desires and motivations. They give customers practical reasons to trust them and do business with them by creating a solid relationship. They just don’t put ‘offers’ into the faces of their clients. They find a way to connect with them first, understand their pain points and pleasures, then find a way to attend to their respective needs.
The audience wants to feel inclusive, not just targeted because of the money that brands want to get from them. To generate more leads to your business, you should craft a unique story that caters to the emotions and objectives that your prospects care about.
4. Take Advantage of the Social Media
We are currently in the social media age, and the impact of social media cannot be overemphasized in marketing. It gives you access to a wide range of audiences, and most importantly, those who are particularly interested in what you’re selling.
For entrepreneurs, It’s crucial to be in the face of your prospects with your created value to win their trust and time. This calls for a need to understand the different social networking platforms and take full advantage.
5. Be Apt With Your Campaign
It’s a proven fact that humans now have an attention span shorter than that of a goldfish, which is pegged at an average of eight seconds. This implies that nobody will spend more than 8 seconds on your marketing campaigns before moving on if they don’t find it captivating.
To generate leads through watching videos or driving traffic to your blog with clicks, you should start your marketing campaigns with a striking point that sums up the value entailed in your content— that’s aptness!
Hence the massive demand for high thinking creators in the digital space. Flynn recalls; “l invested my time designing customer generation strategies for insurance consultants and studying the analytics behind sales funnels.”
If you’re going to sell like the Gen-Zers, you should be able to project into the future and see through your prospects. Also, total inclusiveness by injecting their pain and pleasure points into your marketing campaigns will help you become a better marketer.