Social media is evolving and every years. Saying that, in 2014, we cannot run a business, a blog or just an idea without sharing our content, imagery, and video on social media. Instead of trying to be up-to-date all the time – what not trying to anticipate of what is going to happen. What’s new in social media 2014.
There are few rumours around the blogosphere about the last trends in social media – for you I’ve selected a list of what I think we all should take in consideration – helping you creating better social media campaigns and nurturing your reader’s interaction.
Automation will grow
To measure social media on different platforms – more tools will be created. We will see a lot of automation of the tactics (think timing, platform, structure, etc…), so social media marketers can focus on the content and the genuine social interaction. Autonomics is being adopted now and will only explode as more technologies come online in 2014.
LinkedIn will explode
LinkedIn has more than 100 million readers and writers, such as Bill Gates and Richard Branson, all natively hooked into and targeted to a social network. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often.
Visual content will rise
According to Kissmetrics, posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts. With the rise of Pinterest and Tumblr, it’s going to become increasingly important to produce content in visual form, whether it is infographics, images with text overlay or pretty quote graphics.
You will have to pay for Twitter post
Facebook already is applying the ‘boost’ option post which you can target your audience, via countries, interests, gender, etc… Twitter has been making an aggressive push into paid advertising. If you are a brand and want to succeed on Twitter in 2014, get ready to pay for it.
Content will need to be more interactive
In 2014, the bar will be raised on the type of content people choose to engage with, static contents won’t be enough. To get users to engage, publishers will need to make it increasingly engaging, and one effective way to do that is to make your content interactive. Think more video content and animated image.
Content will be better
To achieve a deeper connection with your customers, a company needs to engage on a deeper and more intelligent level. Companies need to focus on the fans they have and not the fans they want. If your message is always trying to reach out, you’ll bore the fans that have chosen to connect with you. Create more short videos, infographics, quality imagery and polls are all ways to engage deeper.
In general, social media has really started to mature. Therefore, it will be a lot harder to stand out. To win big in social media, you’ll have to think outside the box and find ways to get your content to stand out in all the noise. Good luck! Let us know if you have other social media predictions for 2014.