If you walked past the Sydney Museum on William Street this week, you might have seen a stream of mostly male tech journalists streaming in. Among them, I was able to glean the 2026 LG product launch, and while the tech was sleek, the story behind why these screens are getting bigger and smarter is what really caught my attention.
It’s particularly top-of-mind for me this week. I’m heading to Stadium Australia this Saturday for the Matildas’ Asian Cup final against Japan. There is nothing quite like that live stadium energy, but it’s that very same passion for the game that is now completely transforming the way we set up our homes.
The Power of the Purse (and the Remote)
It’s a statistic that often surprises people in the tech industry, but not us: women now drive 55% of TV purchases in the Australian household. We aren’t just “influencing” the decision; we are making it.
We’re looking for tech that doesn’t just perform but actually fits our lives. LG’s new “Affectionate Intelligence” philosophy really speaks to this. It’s the idea that AI isn’t a cold, complex tool, but rather a partner that learns our habits. Whether it’s the OLED W6 Wallpaper TV which is a mind-blowing 9.9mm thin and sits flush against the wall like a piece of art or the wireless Zero Connect Box that hides all those messy cables, the focus is clearly on design-led innovation.
The Matilda Effect: Sport is the New Social Hub
The “Matilda Effect” was one of my most exciting moments in 2023; and it was much the same for so many others like me, and interestingly our love for the Matilda’s changed the DNA of how Australian women consume content. While I’ll be in the stands on Saturday, I know millions of women, and men and the kids will all be watching from home, and they want to feel like they’re in the thick of the action.
This is where the new QNED evo range comes in, scaling up to a staggering 115 inches. When you’re watching a game on a screen that size, powered by the Alpha 11 AI Processor, makes you feel like you are hosting a broadcast of the event in your own living room.
Audio That Adapts to You
One of the most impressive takeaways from the launch was the LG Sound Suite. As someone who values a clean aesthetic, I loved the Dolby Atmos FlexConnect technology.
The old “modern media dilemma” involved rearranging your entire lounge room to fit your speakers. Now, the tech adapts to us. You can place the modular speakers (like the M7 or M5) anywhere, say on a bookshelf, a side table, or a floor stand and the system intelligently calibrates the audio to the room’s layout. It’s immersive sound without the “tech clutter.”
My Take
From the stunning Micro RGB evo with its professional-grade colour accuracy to the wall-hugging OLEDs, the message is the “main screen” is back at the heart of the home. And this trend that has only got bigger since Covid is being redefined by women who want zero compromise between power and beauty. And they want it in loud surround sound on a large cinema-style screen …. meaning big.
The 2026 lineup starts hitting shelves on March 18th, with the Sound Suite following in May. If you’ve been waiting for a reason to upgrade your own “home stadium,” this is it.
Up the Tillies!
